Asda's £32 shimmery puffer jacket for little girls is selling out fast, with parents scrambling to find it in stores after it went viral on TikTok. The coat features a holographic finish, a fluffy hood, a cinched waist belt, and a bow on the pocket.
Mum finds last one in her daughter's size
TikTok creator @hotglueandhiccups went looking for the coat after hearing it was selling out everywhere. She already had lightweight raincoats for her daughter but wanted something heavier for cold winter mornings.
Convinced that "no other coat would do", she expected her local Asda to be wiped out. She managed to find the very last one hidden on the rails in her daughter's size, saying "Asda absolutely knew what they were doing with this one".
Shoppers divided over the design
The coat has divided opinions on TikTok. Some praised the "sweet" find, while others were less convinced by the girly aesthetic. One user commented, "I think I'm the only one who thinks it's so ugly", branding the design "tacky looking".
Another shopper complained about the lack of options for boys, writing: "The boys' coats section was shocking, not one decent coat there when I went yesterday, couldn't believe it."
Critic changes her mind in person
The creator replied that while she wouldn't personally wear it, her six-year-old daughter was obsessed with it. In a twist, the critical commenter later saw the coat in person and admitted it was actually "a lot cuter" than she expected.
The jacket is already sold out in most sizes online, so parents hoping to buy one will likely need to check their local Asda store.
