Amazon has launched its highly anticipated Boxing Day sale, offering hundreds of discounts across technology, beauty, and household appliances. This presents a prime opportunity for UK shoppers to secure significant savings on popular items.
As a consumer writer specialising in sales events, I can confirm that the retail giant frequently undercuts its rivals on price. This round-up highlights the lowest current prices, but it's always wise to compare before purchasing to ensure you get the best deal.
Navigating Amazon's Discounts
It's important to shop smartly. Like many retailers, Amazon displays discounts against the Recommended Retail Price (RRP), which can sometimes be higher than the item's usual selling price. Treat those eye-catching red percentage discounts with a degree of caution.
A useful tool for savvy shoppers is the price-tracking website Camelcamelcamel. By entering a product link, you can see its price history on Amazon, helping you determine if a Boxing Day offer represents a true saving.
The Best Boxing Day Bargains on Amazon
Amazon has slashed prices on a vast range of bestsellers. Here are some of the standout deals available right now.
Apple AirPods Pro (2nd Generation): Now £169, down from £199. Our tech critic, David Phelan, praised these for a "significant improvement" over the first generation, noting superior noise cancellation, a secure fit, and better sound quality.
Fitbit Inspire 3 Fitness Tracker: Now £54, reduced from £84.99. Hailed as the best Fitbit in our guide, it offers a holistic approach to fitness by tracking activity, stress, and sleep—ideal for beginners.
Amazon Echo Dot (5th Gen): Now £29.99, was £54.99. Senior tech critic Alex Lee commended its impressive sound for a small device and its handy indoor temperature sensor. Note: it was cheaper last Boxing Day, so the price may drop further.
Ring Video Doorbell (2024): Now £49.99, down from £99.99. Our reviewer Zoe Phillimore's top overall pick, it features HD video, two-way talk, night vision, and easy installation.
Ninja Slushi: Now £249, reduced from £349.99. This frozen-drinks maker can create slushies, cocktails, and milkshakes. Our reviewer was impressed, calling a Coca-Cola slushie result "incredible."
More Unmissable Tech & Gaming Offers
Meta Quest 3 (512GB): Now £416.32, down from £469. While not its lowest-ever price, this £50+ saving is solid for a top-tier VR headset praised for its colour passthrough and comfortable design.
Kindle Paperwhite: Now £134.99, was £169.99. Our best Kindle for 2025, it boasts a larger, sharper display with a warm light for night reading and a faster processor.
Amazon Echo Show 8 (3rd Gen): Now £94.99, down from £149.99. Recommended as the best smart speaker with a screen, it features a slick display and a personalised visual ID feature.
PlayStation Portal: Now £179, down from £199.99. A rare discount on Sony's handheld device that streams games from your PS5, perfect for gaming around the home or elsewhere with a strong Wi-Fi connection.
Google Pixel 9a (128GB): Now £319, a £130 reduction from £449. Described as offering "exceptional value," this phone delivers flagship Pixel strengths like great battery life and performance at a much lower price.
Amazon Kindle Scribe: Now £289.99, down from £399.99. Our best digital notebook offers a large, premium display for reading and comes with features like Active Canvas for note-taking and handwriting conversion.
How Long Will These Deals Last?
Amazon's Boxing Day promotions are part of its wider 'New Year, New You' campaign, which runs until 31 January 2026. This means new deals may appear, and some discounts could persist for the next month, giving shoppers ample time to browse.
Why You Can Trust Our Recommendations
At IndyBest, we have years of experience covering major sales. We only recommend deals on products we've rigorously tested or from trusted brands. We also cross-reference prices with tracking tools to confirm you're making a genuine saving compared to shopping outside the sale period.
