Amazon has officially launched its pre-Black Friday promotions, bringing substantial discounts of up to 60 percent across numerous product categories ahead of the main shopping event. The retail giant's early sale presents an ideal opportunity for shoppers who missed October's Prime Day to secure significant savings on everything from kitchen gadgets to premium skincare.
Essential Shopping Strategies for Black Friday
With Black Friday approaching on Friday 28 November 2025, now represents the perfect moment to plan your purchasing strategy. Amazon's official sale period will run from Thursday 20 November through Cyber Monday on 1 December, featuring millions of deals across popular departments including electronics, beauty products, home goods and fashion.
Savvy shoppers should consider registering for Amazon Prime in advance. First-time subscribers can access a 30-day free trial that includes unlimited same-day delivery for orders exceeding £20 and standard next-day delivery throughout the UK. Prime members will also gain exclusive access to member-only deals throughout the sale period.
However, consumers should remain vigilant about apparent bargains. Some promotions display discounts against manufacturer recommended retail prices that might significantly exceed the item's typical selling price. To ensure genuine savings, utilise price tracking services like Camelcamelcamel and monitor prices before committing to purchases.
Top Early Amazon Black Friday Offers
Several standout deals have already emerged in Amazon's early sale, with prices expected to fluctuate as Black Friday approaches.
Oral-B iO2 Duo Electric Toothbrush: Previously £160, now available for just £57.99. This bundle includes two toothbrushes and represents the lowest price ever recorded for our top-rated electric toothbrush. Technology expert Steve Hogarty praised the iO2 model for incorporating premium cleaning technology while eliminating unnecessary features found in more expensive alternatives.
Dreamegg Sunrise Alarm Clock: Reduced from £109.99 to £69.99, saving 36 percent. Our best-value sunrise alarm clock provides a gentle waking experience during dark winter mornings through its 30-minute dawn sequence. Tester Caroline Preece confirmed its reliability, noting it became her primary alarm within days of use.
Ninja Slushi Frozen Drink Maker: Now £224, down from £349.99. This versatile machine creates slushies, cocktails, frappés and milkshakes with impressive results. Our reviewer particularly commended its perfect Coca-Cola slushie production, noting the machine achieves its lowest-ever price at Amazon currently.
Elemis Pro-Collagen Cleansing Balm: Discounted from £52 to £41.60. This cult-favourite skincare product transforms from balm to oil to milk, effectively removing stubborn makeup while hydrating the skin. Beauty specialist Louise Whitbread describes it as a "spa in a jar" that offers excellent value through its long-lasting formula.
La Roche-Posay Mela B3 Serum: Now £36, reduced from £48. Formulated with niacinamide, salicylic acid and hyperpigmentation-fighting melasyl, this serum addresses dark spots while suiting all skin types. While not at its historical low of £24.25 from September, it remains a solid deal worth monitoring for potential further reductions.
Additional Notable Discounts
Soundcore by Anker Q30 Headphones: These hybrid active noise-cancelling headphones have dropped from £79.99 to £47.49, representing a 41 percent saving. All four colour variants remain available at this discounted price.
Ninja Crispi Air Fryer: Currently £129.99 instead of £149.99. Our tester praised its ability to produce perfectly crisp chips and juicy chicken, though we anticipate potential further price reductions during the main sale.
Mugler Alien Eau de Parfum:This iconic fragrance features a woody amber scent with jasmine sambac accord, now available for £72.75 instead of £97. Our beauty writer considers it ideal for the upcoming party season.
Shoppers should note that while these early deals offer genuine savings, prices may decrease further as Black Friday approaches. The Independent's IndyBest team will continue monitoring all promotions to identify the most advantageous purchasing opportunities.
Trusted Shopping Guidance
Our product recommendations derive from extensive testing and thorough price comparison analysis. We exclusively feature deals on products we've personally evaluated or from brands with established reputations for quality. All promotions undergo verification against price-tracking tools to confirm genuine savings compared to standard retail pricing.
For comprehensive Black Friday coverage, visit our main guide detailing anticipated deals across all major retailers. With careful planning and strategic shopping, consumers can secure exceptional value during this year's Black Friday sales period.
