Shoppers looking to give their homes a fresh start for the new year are flocking to Aldi for a budget-friendly solution. The supermarket has launched a new scented candle specifically designed to neutralise unpleasant odours and imbue living spaces with a refreshing fragrance.
A Scented Solution for the 'Crimbo Limbo'
The discounter's latest find is the 'Cleanse' candle from its Hotel Collection, priced at just £2.99. Marketed as an ideal purchase for the post-Christmas period—or 'Crimbo Limbo'—the product promises to help eliminate bad smells while releasing a scent of orange blossom and berries. Aldi promoted the item on its @aldispecialbuysuk Instagram account, where the post quickly garnered over 5,000 likes and enthusiastic comments from customers.
Social media reactions ranged from a simple "Need" to more detailed praise, with one user noting that Aldi's Oud & Bergamot candle was a perfect alternative to a discontinued Boots candle by Fearne Cotton. The candle itself comes in neutral packaging that clearly states its purpose: "Odour neutralising candle helps to eliminate bad odours with a refreshing fragrance."
More Than Just a Candle: The Aromaguard Range
For those seeking a longer-lasting option, Aldi is also offering a complementary product. The retailer's £2.99 Aromaguard Diffuser is available in three distinct scents, including the same 'Cleanse' fragrance. The product description suggests it's ideal for calm nights in, with each diffuser lasting approximately six weeks. The other available scents are 'Calming' (Violet, Pear & Camomile) and 'Airy' (Patchouli & Fresh Mint).
Both the candle and the diffusers are available in stores now, while stocks last. Shoppers are advised to visit their local Aldi promptly to avoid missing out on these seasonal home fragrance items.
How Aldi Stacks Up Against the Competition
Aldi is not the only retailer targeting consumers wanting a fresher-smelling home in the new year. Competitors like Dunelm are also in the market with similar products. Dunelm's Odour Neutralising Linen and Sky Candle, for example, is currently on offer for £4. It promises a burn time of up to 40 hours and is presented in a sleek glass vessel designed to complement any home decor.
This move by Aldi underscores the growing consumer demand for affordable home fragrance solutions that offer both aesthetic and practical benefits, particularly during a time when many are keen to refresh their living spaces after the festive season.
