Aldi is poised to launch a new winter coat for women that not only carries an exceptionally affordable price tag but is also being hailed as a strong rival to a significantly more expensive high-street counterpart. The budget supermarket giant is introducing the Long Line Quilted Coat as part of its latest SpecialBuy range, set to hit stores this weekend.
A Budget Fashion Showdown
From Sunday, February 1, Aldi will refresh its famous middle aisles across the UK with a new collection of fashion items designed for comfort and warmth. This range is tailored for cold winter walks or hikes and includes all-weather trainers, fleece-lined jackets, trekking boots, and cargo trousers. However, the standout piece is undoubtedly the women's Long Line Quilted Coat, priced at just £19.99.
Comparing the Coats
Aldi's £20 quilted coat is crafted from 100% polyester and boasts water-repellent and wind-resistant properties. Available in women's sizes 8/10, 12/14, and 16/18, it features a front zip, side pockets, an adjustable hood, and press studs on the sides for a customised fit. Aldi describes it as "softly insulated," making it ideal for chilly days.
In contrast, New Look offers the Dare 2b Black Distinguish Long Padded Jacket for £105, which is currently out of stock on their website but available on Amazon for £98. This coat is also made from 100% polyester, comes in black, and includes a hood, long sleeves, side snap buttons, a zip front, and water-repellent features. New Look markets it under its activewear brand, Dare 2b, as a practical style for outdoor adventures.
Customer Reactions and Savings
Shoppers on New Look have praised the £105 coat for its warmth, style, and quality, with one reviewer calling it "amazing" and another noting it was a "bargain" when purchased on sale. However, with Aldi's version priced at £19.99, consumers could save up to £85 by opting for the budget-friendly alternative, which offers a similar "lookalike" appeal without the hefty price tag.
This launch highlights Aldi's ongoing strategy to compete in the fashion sector by providing high-quality, affordable alternatives to premium high-street brands, making stylish winter wear accessible to a broader audience.
