Aldi is set to launch a budget-friendly and stylish beauty storage solution just in time for the festive season, offering shoppers a practical way to declutter their dressing tables.
Aldi's Affordable Beauty Storage Solution
From Sunday, December 7, customers can purchase a new Makeup Organiser for £12.99. Available in cream or pink, the product features multiple compartments, including drawers and a display box, designed to tidy away beauty products. Aldi describes the item as a "stylish Storage" that is perfect for "elevating the look of your dressing table." This launch aligns with the supermarket's reputation for offering value-driven gifts, particularly through its own Lacura beauty line.
How It Compares to a High-Street Rival
The new Aldi organiser bears a notable resemblance to a product sold by Debenhams. The department store is currently offering a Living and Home Cosmetic Organiser Skincare Display Box for £12.81, a significant reduction from its original £69 price tag. Like the Aldi version, the Debenhams box has a two-layer design with a transparent lid and smooth-gliding drawers, promising "fully enclosed protection" and "clutter-free organisation."
Debenhams' product description highlights a "spacious top compartment" and a durable, sleek plastic build intended to safeguard items from spills and dust. For shoppers seeking a different aesthetic, Debenhams also has a Large Waterproof Acrylic Makeup Organiser on sale for £25, down from £69, which features transparent drawers in a square design.
A Timely Launch for Christmas Shoppers
With its launch just weeks before Christmas, Aldi's £13 organiser presents itself as an ideal affordable beauty gift. It taps into the ongoing demand for home organisation products that are both functional and aesthetically pleasing. The side-by-side availability with a similar, though often more expensive, high-street option gives consumers a clear choice for value this holiday season.
