Hard-up British families could be saving a staggering £60 on their weekly grocery shop simply by switching their supermarket allegiance, according to a bold new claim from discount giant Aldi.
The budget retailer has released a fresh price match analysis, directly challenging the big four supermarkets by insisting its customers keep hundreds of pounds in their pockets each month.
The Staggering Saving on a Full Shop
Aldi's latest analysis, conducted this month, compared the cost of a large basket of groceries—including everyday essentials like bread, milk, butter, and meat—against equivalent products at Tesco and Sainsbury's.
The results were striking. The study concluded that shopping at Aldi was consistently cheaper, with the price difference amounting to a potential weekly saving of over £60 for an average family shop. This adds up to a life-changing £240 per month or nearly £3,120 a year.
Side-by-Side: The Price Match Proof
Aldi is backing its claim with a direct product-by-product comparison. Here’s a snapshot of how some popular items stack up:
- H.W. Nevills White Bread (800g): Aldi: 39p | Tesco: £1.15 | Save: 76p
- Cravendale Whole Milk (2L): Aldi: £2.18 | Sainsbury's: £2.50 | Save: 32p
- Lurpak Lighter Spreadable (500g): Aldi: £3.99 | Tesco: £5.50 | Save: £1.51
- Birchwood British Beef Mince (500g): Aldi: £2.89 | Sainsbury's: £3.50 | Save: 61p
The trend continues across dozens of products, from fresh fruit and vegetables to cupboard staples and frozen goods, making the cumulative saving significant.
A Lifeline During the Cost of Living Crisis
This price war comes at a critical time for millions of UK households still grappling with the soaring cost of living. With energy bills and mortgage rates remaining high, the potential to slash one of the largest monthly outgoings is a powerful incentive for shoppers to reconsider their supermarket routine.
Aldi’s message is clear: loyalty to the traditional big-name supermarkets is costing consumers dearly. Their campaign encourages shoppers to compare for themselves and see how much they could save without compromising on quality or switching to unfamiliar brands, as many of the comparisons are on well-known products.
As wallets feel the pinch, the shift towards discount retailers is accelerating, forcing the entire grocery sector to compete more aggressively on price. For now, Aldi is leading the charge, promising to keep prices low and put money back into shoppers' pockets.
