Aldi Chief Commercial Officer Julie Ashfield has shared five insider tips to help families save on their food shop this half-term, including how to find products reduced by up to 75%. With children at home and more meals and snacks to prepare, the supermarket expert recommends looking for red-sticker reductions on perishable items.
Red-Sticker Reductions and Storage Tips
Ashfield advises shoppers to look for products reduced by up to 75% with Aldi's red-sticker reductions. "All Aldi stores reduce perishable products by up to 75% on their final day on sale, including bread, meat and fresh produce," she says. "If you spot something you know you'll use later in the week, check the storage instructions first so you know how long it will keep."
Unlike some supermarkets that group yellow-sticker items in a specific clearance section, Aldi usually leaves red-sticker items dotted across the regular aisles on the shelf edge. The supermarket has also rolled out dedicated reduction zones in UK stores to make these discounted perishable items easier to spot.
Meal Planning with Super 6 and Wonky Range
Ashfield suggests planning two meals around the same ingredients. Aldi's online Meal Planner includes "buy once, eat twice" recipes showing families how to use the same ingredients across two meals. "For example, vegetables served with a roast one evening could go into a curry, soup or wraps later in the week," she says.
She also advises building meals around Super 6 offers, which change every fortnight. Among this week's Super 6 offers available until Wednesday, October 21, are royal gala apples, red peppers, easy peelers, carrots, shallots and mixed squash. From Thursday, October 22, shoppers can pick up garlic, mushrooms, mini pears, mini apples, brown onions and swede.
Ashfield also recommends Aldi's Wonky range, which includes fruit and vegetables that may be in different shapes or sizes but taste the same and cost less. "If you're chopping vegetables into a sauce or cutting up fruit for the kids, how they look on the shelf doesn't matter," she says.
Using the Freezer to Cut Waste
Finally, she recommends using the freezer to cut food waste during the school holidays. "Frozen berries can go into breakfasts and smoothies, while frozen vegetables can be added to a range of family meals," says Ashfield. "Using only what you need can also help cut food waste."
