Millionaire businessman and reality TV personality Adrian Portelli has launched a scathing attack on Channel Nine's flagship renovation show 'The Block', claiming the series has "lost its spark" and become "too commercialised".
'It's Not What It Used to Be'
In a blistering assessment that's set tongues wagging across Australia's TV industry, Portelli didn't hold back when sharing his views on the long-running property program. "The magic has gone," he declared. "What started as a genuine renovation competition has turned into one big advertisement."
Commercialisation Concerns
The entrepreneur, who rose to fame through his appearances on 'The Block' buyer's jury, particularly criticised the show's increasing focus on product placement:
- Excessive brand integrations overshadowing the renovation process
- Contestants becoming "walking billboards" for sponsors
- Authentic design challenges being replaced by commercial obligations
Fan Reactions Divided
Portelli's comments have sparked heated debate among viewers, with many longtime fans agreeing the show has changed:
"He's absolutely right," one viewer commented. "The early seasons felt authentic - now it's just one long advert."
However, others argue the commercial aspects are necessary to keep the show financially viable. "Without sponsors, there wouldn't be a show at all," countered another fan.
Channel Nine Yet to Respond
As of publication, Channel Nine has not officially responded to Portelli's criticism. Industry insiders suggest the network is unlikely to make significant changes to the show's format, which continues to deliver strong ratings despite the criticism.
With the next season of 'The Block' already in production, all eyes will be on whether producers take any of Portelli's feedback on board.
