Forget property value—a staggering one in four British homeowners are now revamping their spaces purely for a mental health boost, dubbing the trend 'Dopamine Decorating'. This fascinating shift in home improvement priorities is revealed in a major new study by Hillarys, which surveyed 1,000 UK residents about their renovation habits.
The research found that 27% of homeowners have embarked on a decorative project specifically to trigger a release of dopamine, the famed 'feel-good' neurotransmitter. It seems the quest for happiness has become a powerful driving force in British living rooms, bedrooms, and kitchens.
The Psychology Behind the Paintbrush
So, what's fuelling this trend? Psychologists suggest that our homes have become our sanctuaries—especially in a post-pandemic world. The colours, textures, and layouts we choose can have a profound impact on our mood and mental wellbeing.
Key findings from the study include:
- A overwhelming 72% of respondents reported that a new look in a room simply makes them feel happier.
- 59% felt more comfortable and at ease after a redecorating project.
- Over a third (34%) experienced a genuine sense of pride in their updated space.
From Boredom to Brilliance: The Triggers for Change
The study also pinpointed the exact moments that push homeowners toward a transformation. Mere boredom with their current décor was the number one catalyst, pushing 58% of people to pick up a paint roller. Seeing a beautiful new look on social media or in a friend's home inspired 21%, while 13% admitted a bad day at work was enough to send them to the DIY store for a mood-enhancing makeover.
The Most Popular 'Dopamine Decorating' Projects
Not all rooms are created equal when it comes to delivering a happiness hit. The rooms receiving the most transformative attention are:
- The Living Room (46%) - The heart of the home, where we relax and socialise.
- The Bedroom (41%) - A personal sanctuary for rest and recharge.
- The Garden (33%) - Bringing joy from the great outdoors.
- The Kitchen (27%) - Where functionality meets family life.
This movement goes beyond a simple trend; it's a testament to the evolving relationship Brits have with their homes. They are no longer just assets—they are active partners in our pursuit of happiness and mental wellbeing.
