A new study reveals that one in four UK homeowners is turning to ‘dopamine décor’ to boost their mood ahead of winter. The research, commissioned by Lust Homes and involving 2,000 adults, found that 57% believe their interior styling directly affects their emotional wellbeing during the darker months.
Four in ten respondents have grown tired of neutral palettes like white, grey and beige, with the living room being the most popular space for adding colour. Scatter cushions, bold wall art and vibrant throws are among the top mood-lifting purchases, while 18% are trying patterned wallpaper for the first time.
Caroline Woolmer, head of design at Lust Home, said: “Dopamine décor is the natural evolution of the dopamine dressing trend. Bold colours and playful prints can energise us and instantly lift a room.” Colour expert Karen Haller advised starting small with accents such as wallpapering a bookcase or door to build confidence without overwhelming the space.
Floral motifs, tropical prints and abstract patterns are seen as the most uplifting, with sunny shades like yellow, orange and pink considered best for combating winter gloom. However, 63% of homeowners feel nervous about introducing brighter patterns, with 38% worrying their home would feel too ‘busy’ and 27% fearing clashes with existing furniture.
