In a bold challenge to the pet food establishment, a Manchester-based startup is revolutionising what goes into our dogs' bowls by turning to an unlikely protein source: insects. Yora Pet Foods has not only captured the attention of environmentally conscious pet owners but has also achieved the prestigious B Corp certification, putting it in the same league as sustainable giants like Patagonia.
The Sustainable Alternative Taking on Corporate Giants
While traditional pet food manufacturers continue to rely on resource-intensive meat production, Yora has developed a groundbreaking formula using insect protein from the larvae of black soldier flies. This innovative approach uses significantly less land and water than conventional pet food production, offering a sustainable solution to the environmental impact of feeding the UK's millions of pets.
Manchester's Green Business Pioneer
Founded by Manchester entrepreneur Tom Neish, Yora represents the growing movement of northern businesses prioritising sustainability alongside profitability. The company's B Corp certification – awarded to businesses meeting the highest standards of social and environmental performance – places Manchester firmly on the map as a hub for innovative, ethical enterprises.
"The pet food industry hasn't changed in decades," explains Neish. "We're challenging the status quo by proving that sustainable alternatives can provide complete nutrition while dramatically reducing environmental impact."
Why Insect Protein is Gaining Traction
- Environmental Efficiency: Insect farming requires 90% less land than traditional livestock
- Nutritional Benefits: High-quality protein with essential amino acids
- Sustainability: Significantly lower carbon footprint compared to meat production
- Circular Economy: Insects can be fed on food waste that would otherwise go to landfill
The Future of Pet Nutrition
As consumer awareness grows about the environmental impact of pet ownership, Yora's approach represents a significant shift in the £3 billion UK pet food market. The company's success demonstrates that British consumers are increasingly willing to embrace innovative solutions that benefit both their pets and the planet.
With major retailers now stocking their products and growing interest from veterinary professionals, this Manchester startup is proving that sustainable business practices and commercial success can go hand in hand – or perhaps, paw in paw.
