A massive factory fire in Wolverhampton has been declared a major toxic incident, sending apocalyptic plumes of smoke across the city and forcing residents to evacuate or stay indoors. The blaze, which broke out in the early hours of Wednesday, 14 January 2026, prompted an enormous emergency response and caused significant disruption across the region.
Apocalyptic Scenes as Smoke Chokes the City
The fire erupted at a factory building on Sunbeam Street, near the junction with Upper Villiers Street in Blakenhall, shortly after 7.30am. Thick, toxic smoke quickly descended over Wolverhampton, with the scale of the inferno so vast it was visible from towns over 13 miles away. Residents in Shifnal reported seeing the smoke, while others closer to the scene described it being hard to breathe.
Former Labour councillor Paul Birch did not mince words, labelling the event a major toxic incident. His warning underscored the severity of the situation, as authorities established an evacuation point on nearby Bromley Street for those in the immediate danger zone.
Massive Fire Service Deployment
West Midlands Fire Service marshalled a huge contingent of resources to tackle the flames. The response included:
- 21 fire engines
- Two 4x4 brigade response vehicles
- Three hydraulic aerial platforms
- A dedicated drone team
The first crew arrived at the scene within just three minutes of being mobilised. Firefighters wearing breathing apparatus fought the fire inside the industrial complex using hose reel jets. Crews were called in from multiple stations including Bilston, Fallings Park, Tipton, Willenhall, Haden Cross, Wednesbury, Dudley, and Walsall.
Public Health Warning and Ongoing Disruption
With public safety the paramount concern, fire service officials issued clear instructions. A spokesperson urgently advised residents and workers in the affected area to close all doors and windows to avoid the toxic smoke. The wider public was told to avoid the vicinity entirely due to significant disruption and ongoing hazards.
The incident remained live throughout the day, with the fire continuing to rage and smoke billowing across Wolverhampton. The declaration of a major toxic incident highlights potential long-term environmental and health concerns, which will likely be assessed once the blaze is fully extinguished.
