Cape Cod Potato Chips Bids Farewell to Its Namesake Region
Cape Cod potato chips, the iconic kettle-cooked snack brand, is preparing to say a final goodbye to its historic Massachusetts home this spring. The Campbell's Company, which acquired the brand in 2018, confirmed last week that it will shutter its production facility in Hyannis, Massachusetts, during April. This decision marks the end of an era for a brand deeply associated with the coastal New England region.
A Legacy Rooted in Hyannis Since 1980
The Cape Cod chips story began in Hyannis, Massachusetts, back in 1980, with the plant commencing operations five years later in 1985. For decades, the brand has traded on its regional identity and artisanal kettle-cooked image. However, a surprising revelation for loyal consumers is that only a mere four percent of all Cape Cod chips sold are actually manufactured at the Hyannis site. The vast majority of production has long been handled at other facilities across the United States.
Economic Realities Drive Consolidation Move
In announcing the anticipated closure, Campbell's stated plainly that the Hyannis site "no longer makes economic sense for the business." The company plans to consolidate production, including that of its Kettle Brand chips also made in Hyannis, into what it describes as "more modern and efficient plants." These facilities are located in Beloit, Wisconsin; Charlotte, North Carolina; and Hanover, Pennsylvania.
This strategic shift will result in nearly 50 employees losing their positions at the Hyannis plant. Campbell's has pledged to provide affected staff with separation benefits and assistance in finding new employment opportunities. The move is framed as part of a broader effort to streamline operations.
Corporate Commitment to Community and Heritage
Elizabeth Duggan, President of Campbell's Snacks, addressed the closure in a formal statement. "This difficult decision reflects a careful assessment of our business needs to strengthen our operations and position our Snacks business for long-term growth," she explained. "We are deeply grateful to our team and are committed to provide support and assistance during these changes."
Despite the physical departure of manufacturing, Campbell's vows to maintain a connection to the Cape Cod community. Duggan added that the company will honor the brand's heritage and continue local investments. This includes partnering with organizations that run culinary entrepreneur programs and other initiatives aligned with the region's economic and hospitality needs.
Furthermore, the Cape Cod area will remain eligible for grants distributed through The Campbell's Foundation. This charitable arm funds organizations focused on critical community issues such as increasing food access, encouraging healthy lifestyles, and nurturing neighborhood development.
The closure of the Hyannis plant signifies a major operational change for a beloved snack brand, shifting its production heartland away from the New England coast it is named after, while its corporate owner seeks efficiency and growth elsewhere.
