Lush's Curl Power hair cream, priced at £20 for a 215g tub, has become a holy grail product for managing type 3B curls, according to Jada Jones, Content Commercialisation Editor. The protein-rich cream, made with Fair Trade organic cocoa butter, argan, coconut, and jojoba oils, provides definition and reduces frizz without weighing hair down.
Product Details and Performance
Curl Power is available in three sizes: 95g for £10, 215g for £20, and 450g for £30. Jones reports that after using the 450g tub for seven weeks, she has used only about a quarter of it. The formula includes linseed gel and molasses as natural humectants, delivering bouncy, well-defined curls.
Jones, who has waist-length curly hair, finds that the product provides nourishment equivalent to a leave-in conditioner and styling cream combined. She notes that it chases away frizz while giving definition, and the scent has earned compliments from friends without being overpowering.
Comparison with Other Products
Jones previously used Fenty Hair's Homecurl (from £12 at Sephora), which she found difficult to apply correctly, often leaving hair greasy. She also tried Mielle's Pomegranate & Honey Leave-in Conditioner (£13.99), which lacked sufficient curl definition. Lush's Revive (£14 for 100ml) is nourishing but has a less appealing jasmine and avocado scent compared to Curl Power's Argan and coconut fragrance.
One customer review noted that Curl Power was not as effective as Revive for defining curls, despite being cheaper and better smelling. However, another fan stated that Curl Power works for both conditioning and styling, and even their husband uses it in his beard.
Customer Feedback
The product holds an average rating of 4.5 out of 5 from 376 reviews on Lush's website. One customer described it as 'Incredible', saying it is the only curl cream that has ever worked on their thin, frizzy curls, and that it helped restore their curl pattern after years of heat damage. Another reviewer uses it on towel-dry hair without shampoo or conditioner, noting it conditions and styles bleached, dry hair effectively.
Jones concludes that Curl Power has made her hair look better than ever, and she plans to keep the largest tub as a staple in her bathroom.
