More than a third of British diners are eating out less often than a year ago, with rising prices cited as the main reason, according to a new YouGov survey. The poll found that 38% of people are visiting restaurants and other eateries less frequently, and among those cutting back, 63% blame higher costs.
Despite the downturn, over two in five Britons still dine out at least once a month, while 8% say they never do. Nearly half of diners have changed their habits to save money, with three in five choosing cheaper restaurants and 52% ordering fewer items.
Sarika Rana, director of consumer research at YouGov, said dining out was “under pressure”. She noted that 59% of those who altered their preferences are opting for cheaper restaurants, presenting an opportunity for more economic dining options. The survey of 2,000 people found that 79% believe restaurant prices have risen in the past year, with baby boomers most likely to notice the change.
UK inflation remained at 3.8% last month, above the government’s 2% target, prompting cost-conscious behaviour. Supermarkets are responding: Sainsbury’s launched a premium range for home dining, while Charlie Bigham introduced luxury ready meals costing up to £29.95. Meanwhile, Pizza Hut announced the closure of 68 restaurants, putting up to 1,200 jobs at risk, as the hospitality sector struggles with increased operating costs.
Kate Nicholls, chair of UKHospitality, said the sector has been hardest hit since the budget, accounting for 45% of all job losses. Social media is the leading way consumers find restaurant deals, particularly among younger diners, with 36% hearing about promotions this way.
