Vimto, the beloved fruity soft drink born in Manchester 118 years ago, has become a global icon. Originally called Vimtonic, it was created by herbalist John Nichols on Granby Row in Manchester city centre in 1908. Production moved to Salford in 1910, then to Old Trafford in 1927, and finally to Wythenshawe in 1971. Although production has left Greater Manchester, the brand remains deeply tied to the region.
A Monument to Mancunian Heritage
A sculpture commemorating Vimto stands at its birthplace since 1992, and the Vimto Gardens development honours Salford's role in its history. For generations, the drink has been a staple in Greater Manchester homes, often enjoyed with a chippy tea. Yet its appeal extends far beyond the UK.
Global Expansion Began in 1919
Vimto first went international in 1919 when the trademark was registered in British Guiana (now Guyana). In 1924, it reached Asia, with bottles transported to India during the British Raj, consumed by troops and locals. By 1930, Vimto was available in 30 countries, and by 1970, it had entered the United States. Today, Vimto is sold in 66 countries, though it is no longer available in Guyana or India. It is more common in Africa and Asia than in Europe.
Ramadan Favourite in the Middle East
Vimto has become particularly popular in the Middle East, especially during Ramadan. Muslims break their daily fast with iftar, and for many families, Vimto is the drink of choice. Imported by the Aujan family, it has been produced in Saudi Arabia since 1978. The company describes Vimto as providing 'a rewarding boost soothing the body after a day of fasting.' Around 25 million units are sold across the Middle East during Ramadan.
Recipe Adapts to Local Tastes
Matt Nichols, great-grandson of creator John Nichols, told the Times: 'While the secret recipe has been the same for 100 years, we flex the recipe in the market to fit the local consumer. In the Middle East, it is thicker, stronger and sweeter, which is perfect for energy after a day’s fasting at iftar.' Vimto's branding also varies: traditional red in some countries, modern purple in others. Product ranges differ, including Vimto Malt and Vimto Watermelon in certain markets.
Northern Pride and Family Legacy
Matt Nichols told the Liverpool Echo: 'People like the tradition of a Northern brand, but the taste is unique and irreplicable. It becomes a staple because people are so loyal; you can't get an alternative. People in the North are almost nationalistic about heritage. They're proud of a family business that is a power brand.' He added that the underdog story and independence from massive conglomerates appeal to consumers.
Countries Where Vimto Is Available
According to the company's website, Vimto is available in the following countries:
Africa
- Algeria
- Angola
- Benin
- Burkina Faso
- Cameroon
- Cape Verde
- Central African Republic
- Chad
- Democratic Republic of the Congo
- Djibouti
- Egypt
- Equatorial Guinea
- Eritrea
- Ethiopia
- Gabon
- Gambia
- Ghana
- Guinea
- Guinea-Bissau
- Ivory Coast
- Kenya
- Liberia
- Libya
- Mali
- Mauritania
- Niger
- Nigeria
- Republic of Congo
- Senegal
- Sierra Leone
- Somalia
- Sudan
- Tanzania
- Togo
Asia
- Bahrain
- Iran
- Iraq
- Jordan
- Kuwait
- Lebanon
- Malaysia
- Maldives
- Oman
- Pakistan
- Palestine
- Qatar
- Saudi Arabia
- Syria
- United Arab Emirates
- Yemen
Europe
- Belgium
- Cyprus
- France
- Germany
- Isle of Man
- Italy
- Luxembourg
- Netherlands
- Portugal
- Republic of Ireland
- Spain
- Sweden
- United Kingdom
North America
- Canada
- United States of America
Oceania
- Australia
