McDonald's has announced price increases on five of its menu items, citing rising food and energy costs. The fast food chain will implement the changes from Wednesday, adding to financial pressures on households already grappling with the cost of living crisis.
This marks the latest adjustment by McDonald's, which last summer raised the price of a cheeseburger for the first time in over 14 years. Despite soaring inflation globally, the company reported sales growth of more than 10% last year. However, it acknowledged that higher food and energy costs continue to impact both the company and its franchisees.
McDonald's noted that franchisees set their own pricing, so the following prices are a guide. The chain is also trialling 'Saver Meals' at 120 outlets in the South East of England, offering bundles such as a cheeseburger, side, and drink for £3.99. The trial aims to explore additional ways to provide value to customers.
Emily Brooks, an apprentice at Francesco Group hair salon in Stafford, commented that food prices have become 'shockingly high'. She noted that McDonald's meals, once under £5, now often exceed £6, making them less affordable for young people. The price rises come amid UK inflation of 10.1% in the year to January, with food price inflation at a 45-year high.
