A simple tip for staying warmer in a winter coat has taken the internet by storm, leaving many Brits questioning if they've been wearing their trusted outer layer incorrectly all along.
The Viral Warmth Trick
Social media user Jessica Alzamora shared a video on Instagram, claiming most people don't use their winter coats to their full potential. Her advice centres on the common fur-lined or fur-trimmed hood. She argues that leaving the fur ring sticking out is a mistake.
Instead, Jessica insists the "correct" method is to tuck the fur lining inside the hood. This positions it directly against your ears and head, which she says helps trap heat more effectively.
"This is not meant to be stylish, it's meant to be functional," she explained in the clip. "You're supposed to fold it in, like this. It covers your ears and it blocks air. You zip your coat all the way to the top, and it blocks air from coming in, so you stay so much warmer."
She posted the video on December 27, 2025, noting the bitter cold in Chicago where temperatures had plunged to 8°F (-13°C). Her caption read: "You're wearing your winter coat wrong... This is how you wear the fur part of your coat properly."
Public Reaction and Snow Country Wisdom
The revelation left many commenters astonished. One person wrote, "I was today years old!! Where was this information in 2008." Others expressed frustration that such a practical tip wasn't more widely known or included with coat instructions.
However, the advice quickly met with counter-arguments from people living in consistently snowy climates. They pointed out a different, crucial function for the fur trim.
Several users clarified that the fur is designed to face outwards to act as a barrier against wind and snow. Its purpose is to catch snowflakes before they land on your face, which would make you colder. In such conditions, a separate hat like a beanie is worn underneath for insulation.
"That is not correct at all," one commenter argued. "The fur is meant to face out. It breaks wind and keeps snow off your face. That's literally why it exists." Another agreed, adding, "This is actually not correct, but it's a great idea if it's cold and not snowing."
Creator's Response and Final Verdict
Facing the wave of conflicting opinions, Jessica Alzamora returned to the comments to explain her perspective. She revealed the tip came from her child's paediatrician years ago and had worked well for her family.
She humorously addressed the unexpected virality of her post, stating she only intended to share with her small circle of followers. "Look at me! Do I look like I would advise people in Alaska on how to fight a blizzard?" she wrote.
Her final take was one of flexibility. "Do what feels good to you," she advised. "There are multiple ways to do things. What works for some doesn't work for others."
The debate highlights that the 'right' way to wear your coat may depend heavily on the weather conditions. For dry, bitterly cold days, tucking the fur in might provide superior warmth. During snowfall, however, the traditional method of having the fur out could be the more functional choice to keep you dry and shielded.
