The Food Standards Agency (FSA) has issued an urgent 'do not eat' warning to British consumers about a specific type of viral 'Dubai-style' chocolate, over fears it could trigger a potentially deadly allergic reaction.
What is the Dubai Chocolate Warning About?
Authorities are targeting a particular chocolate bar that gained massive popularity on social media platforms last year. The FSA has not released the specific brand name publicly in all communications but is actively warning shoppers who may have purchased or received the product. The core concern is that the chocolate may contain undeclared ingredients which could lead to a severe and life-threatening reaction in some individuals.
The warning was issued on 16 December 2025, placing it squarely in the middle of the festive season when gift chocolate consumption is high. The FSA is urging extreme caution, advising that the product should be avoided entirely.
Why is the Chocolate Considered Dangerous?
The primary risk stems from a deadly reaction linked to certain allergens. While the exact component causing the alarm has not been detailed in public bulletins, such alerts typically involve nuts, milk, or other common allergens not listed on the packaging. For people with serious food allergies, consuming even a small amount of an undeclared allergen can lead to anaphylaxis.
The chocolate's origin as a viral social media sensation complicates the issue. Products that gain fame online can sometimes bypass standard UK food safety and labelling regulations, especially if purchased from informal sellers or brought back from abroad by individuals.
What Should Consumers Do Now?
The FSA's advice is clear and direct: if you have this specific Dubai-style chocolate bar, do not eat it. The agency recommends checking any chocolate gifts or purchases that match the description of the viral product. If you are unsure, the safest course of action is to dispose of it.
This incident highlights the potential dangers of food trends that spread rapidly online without proper regulatory oversight. Consumers are reminded to be vigilant about the source of their food, especially products that emerge from viral social media crazes. The FSA continues to investigate the supply chain of this product to ensure it is removed from circulation.
If you believe you have consumed the chocolate and are feeling unwell, seek medical attention immediately and report the incident to the FSA.
