The Food Standards Agency (FSA) has issued an urgent warning to consumers with allergies over Dubai-style chocolate, a treat that has become a viral sensation. The agency says some products may contain peanut and sesame that are not declared on the label, posing a serious risk of a deadly allergic reaction.
The chocolate, made with pistachio cream, tahini and katafi (crispy shredded filo pastry), was created by British-Egyptian chocolatier Sarah Hamouda in 2021 to satisfy pregnancy cravings. It exploded in popularity after a viral TikTok video in 2023 and 2024, prompting a wave of cheap knock-offs that may not meet UK food safety standards.
The FSA is reviewing products on sale to check their labelling and safety. Rebecca Sudworth, Director of Policy at the FSA, said: "Dubai-style chocolate has become hugely popular, but we've found that some products contain peanut and sesame that aren't declared on the label. For someone with allergies, this could be dangerous." She added that people with allergies should not eat the chocolate, and advised against buying it as gifts for those living with allergies.
Consumers are urged to buy only from reputable retailers and to ensure the product label is in English, lists ingredients with allergens emphasised, includes the weight, and shows a best-before or use-by date. The packaging must also display the name and address of the UK or EU business responsible, or the importer if not from the UK or EU.
For those with allergies, the most severe risk is anaphylaxis, a sudden and potentially life-threatening emergency that causes airway inflammation. The FSA advises that people without allergies can consume these products, especially when supplied by reputable brands, but urges caution for all.
