Amazon has issued an urgent warning to all UK customers ahead of Black Friday 2025, which falls on November 28. The company is alerting shoppers to a surge in impersonation scams, where fraudsters pretend to be Amazon to steal personal and financial information.
In a message sent to customers and seen by Mirror Online, Amazon said: 'As the busy shopping season approaches, stay informed with these tips to help recognise impersonation scams—when a scammer pretends to be a trusted company and contacts you in an attempt to access sensitive information such as personal details, financial information, or Amazon account data.'
Common scams include fake delivery alerts, messages claiming account issues, and deceptive social media ads offering deals that seem too good to be true. Fraudsters may also send suspicious links asking customers to 'verify' account details on phishing websites.
Amazon stressed that it will never send emails asking customers to verify account credentials. The company advised shoppers to only use official websites like Amazon.co.uk and to avoid clicking links in unexpected texts or emails.
Mobile network O2 has also warned of increasing cyber attacks during the shopping season. Shoppers are urged to remain vigilant and follow Amazon's five essential safety guidelines to avoid becoming victims of fraud.
