A third of adults who work from home admit they have turned off their camera to eat a snack, according to new research. The poll of 2,000 Brits also found that half admit to snacking more when working from home compared to the traditional workplace.
Why remote workers snack more
The main reasons for increased snacking at home include the kitchen being nearby (43%), boredom (38%), and feeling like they have earned a reward (29%). The research also revealed that 49% agree there are very few locations where they would consider it unacceptable to eat a snack.
Those surveyed owned up to eating treats in unusual locations, including while waiting for a job interview, on a rollercoaster, or even at the top of a volcano.
Generational differences in snacking habits
The research, commissioned by Little Moons, found noticeable generational differences. Half of Gen Zs claim they have eaten a snack somewhere they believe their parents or grandparents would never, compared to just 19% of Boomers.
Gen Z emerged as the most daring snackers, with 63% describing themselves as adventurous, while only 10% of Boomers felt similarly. The younger generation were also more likely to eat snacks in unconventional settings, with 47% snacking while walking, 25% while waiting for appointments, and 16% during calls or meetings.
By comparison, only 27% of Boomers eat while walking, 5% while waiting for an appointment, and just 2% during a call or meeting.
Secret snacking and brand campaign
The research also found that 19% of people have secretly brought snacks to a friend's house, while a further 14% have considered it. Reasons include trying to avoid going hungry (53%), not wanting to ask for food (34%), and because their friend always has boring snacks (18%).
The brand has teamed up with Amber Rose Gill for its First in My Bloodline campaign, exploring the unexpected places Gen Z now snack where parents or grandparents wouldn't. As part of the campaign, the Love Island winner was challenged to eat Mini Moons while wing walking.
Milly Tuck, spokesperson for the brand, said: "Busy lifestyles coupled with our appetite for interesting and viral snacks means that snacking has become far more embedded into people's daily routines, with many happy to enjoy a quick bite wherever they happen to be."
She added: "One of the most interesting findings was the clear generational divide in snacking habits. Younger adults were far more likely to describe themselves as adventurous and were more open to trying newer foods and flavours."
