Ordering a takeaway has emerged as the most popular way for Britons to console themselves after a challenging day at work, as well as to celebrate a successful one, according to new research.
The study, published in the journal Frontiers in Psychology by experts at Anglia Ruskin University (ARU), assessed the preferences of 281 individuals across the UK. Participants were presented with scenarios of a good, bad, or average workday and asked about their likelihood of engaging in various 'self-gifting behaviours', including having an alcoholic drink, a takeaway, a chocolate bar, an online shopping spree, or a bubble bath.
After imagining a bad day, people were more inclined to indulge in an alcoholic drink, a takeaway, a chocolate bar, and a bubble bath, suggesting these choices were 'primarily motivated by a desire for self-consolation'. However, the takeaway was the only item motivated by both self-reward and self-consolation.
Dr Suzanna Forwood, co-lead author and director of the Research Centre for Better Living at ARU, explained: 'The popularity of takeaway food may reflect a double benefit. The takeaway combines the indulgence of a desired meal with removing the daily chore of preparing and cooking dinner. For many, that combination may feel particularly appealing after either a successful or a difficult day at work.'
Separate data last year confirmed that Camden in north London has become England's fast food capital, with the most outlets per population. The number of fast food outlets in Camden has doubled since 2017, from 205 to 417.
