Rimmel London's Oh My Gloss! Butter Me Up Lip Butter Balm has become a beauty bag staple since its launch a decade ago, and the brand has just introduced four new mocktail-inspired shades just in time for summer holiday season. Priced at £9.99 each at Superdrug, the balm has earned a stellar average rating of 4.8 out of five stars from more than 900 shopper reviews.
New scented shades for summer
The first of the four new balms is Espresso Mocktini, scented with vanilla cream and espresso, while the second shade, Apricello, offers a caramelised apricot scent and brings a coral flush to the lips. The third, Virgin Cosmo, provides a soft pink tint with a sugared raspberry scent, and the fourth, Cherry Spritz, is a black cherry-scented statement red option.
Rimmel has formulated its bestselling balm with skincare actives, including 5% squalane, avocado butter and hyaluronic acid, to result in nourished and smoother-looking lips, the brand claims. Each shade adds a different pop of colour, making the gloss ideal for pairing with lipstick or liner, as well as wearing on its own.
Shopper reviews praise shine and comfort
One shopper said: "I really enjoyed using this lip gloss – it feels super lightweight and comfortable on the lips without being sticky. The texture is buttery smooth and glides on effortlessly, giving a lovely shine that makes my lips look fuller and healthier."
They continued: "I also love that it adds a hint of colour without feeling heavy, so it's perfect for everyday wear as well as for a little glam in the evening. The applicator is easy to use and helps apply just the right amount of product. Overall, it's a fun, glossy finish that makes me feel instantly put together."
Another agreed: "This is a great lip balm/gloss. It is very glossy and looks great with both glam or casual makeup! It is thick and long lasting but not sticky. The scent is so nice and it lasts really well, even when drinking. I absolutely love this product and is now a must have in my makeup bag!"
A third reviewer raved: "Love love love this lip balm. It went on smoothly and didn't feel like it was lathered on. It stayed on for ages and left my lips feeling super moisturised and smooth even the next day. I had the bubble gum colour which is a peachy pink and smells divine."
Overall recommendation and minor critiques
Overall, 96% of Superdrug shoppers said they would recommend Oh My Gloss! Butter Me Up to a friend, although not everyone was completely impressed. One person fed back: "I felt like the applicator was slightly too big, which caused the product to go to the sides of my mouth." A different reviewer remarked: "Just hoped it would last a tiny bit longer, but otherwise lovely."
Meanwhile, someone else praised: "I'm always on the lookout for a comfortable and non-sticky lip gloss so Rimmel Oh My Gloss! Butter Me Up has truly impressed me. This is a fantastic everyday go-to that gives my lips a beautiful shine and gloss. This shade is so lovely and enhances my natural lip colour without being too overpowering. The ingredients are super friendly for the skin and the price is amazing too."
