Popeyes has teamed up with the popular YouTube series Hot Ones to launch a limited-time menu in the UK, featuring spicy twists on its classic chicken sandwich. The collaboration brings three new menu items and a signature sauce, inspired by the show where celebrities eat increasingly hot chicken wings while answering questions.
The menu includes the mild Sizzlin' Sriracha Dippers, made with pickled garlic sriracha-marinated chicken dippers served with Buttermilk Ranch dip and a Hot Ones Sriracha sachet. The medium-spice Smokin' Rojo Sandwich features a crispy chicken fillet topped with Los Calientes Rojo spread and tangy pickles in a brioche bun.
For those seeking heat, the Darin' Dab Ghost Wings offer classic wings dusted with Ghost Pepper dry rub, served with a Hot Ones Last Dab Ranch dip. The spiciest offering is The Last Dab sauce, available as a sachet to add to any item.
Popeyes Rewards Members can earn double points on all Hot Ones menu items from September 22 to September 28 when ordering online or via the app. The chain is also featured in an upcoming Hot Ones reunion episode where celebrities will try the new dishes.
Bart LaCount, Popeyes Chief Marketing Officer, said the partnership was a natural fit, blending the brand's bold flavours with Hot Ones' cultural phenomenon. Sean Evans, Hot Ones host, added that the collaboration tests spice lovers in the most delicious way.
