Morrisons is offering a free Kellogg's Breakfast to all customers at its cafés until September, with no questions asked, as part of an initiative to help families during the school summer holidays.
Free breakfast deal details
The offer runs in every Morrisons store with a café across the UK from June 29 to September 6, 2026. Customers can receive a portion pack of Cornflakes (24g) or Rice Krispies (22g) with milk or a milk alternative (125ml), plus a portion of fruit, typically an apple or banana. The deal is limited to one per person per day.
Response to rising need
Research by Morrisons found that almost half (48%) of parents have admitted skipping meals to ensure their children do not go without during the summer holidays, with breakfast being the most commonly cut meal. The supermarket said it aims to ease the financial pressure on families.
The deal was highlighted by money specialist Jordon Cox on ITV's This Morning. In an Instagram post, he said: "If you’re struggling over the school summer holidays - head down to a Morrisons Cafe. Anyone can claim this, although the deal is focused on helping people who may be struggling to afford keeping the kids fed/entertained over the summer. So maybe only use it if you need it!"
How to claim
To redeem the offer, customers can ask at the café till for a 'Kellogg's Breakfast', or use touch-screen ordering kiosks in stores that have them, where a specific option for the free breakfast is available.
Statements from partners
Matt Khan, senior trader for Morrisons Café, said: "We know that when schools close for the summer, family budgets get stretched to the absolute limit. Losing that daily routine makes it a challenging time for parents and grandparents. By teaming up with Kellogg’s, we want to take some of that pressure off by offering a welcoming space where families can sit down and enjoy a healthy, proper breakfast together, completely free of charge."
Andrew Ridge, social impact manager at Kellogg’s, added that the cereal company is "incredibly proud to partner with Morrisons" to support families feeling the pinch.
Additional Kids Eat Free offer
Morrisons' Kids Eat Free offer also continues in all its cafés. This all-day deal allows families to enjoy a free meal and drink for one child aged 16 or under when purchasing an adult main meal costing over £5 from The Breakfasts and The Classics menu.
