Morrisons has announced that the NHS Healthy Start Prepaid Card can now be used across all of its more than 1,800 stores nationwide, in a move designed to help families cut their shopping bills.
The card, which requires an initial £8.50 payment, is available to those who are over 10 weeks pregnant or have a child under the age of four. Eligible individuals receive a card loaded with funds, with additional benefit payments added every four weeks.
The card can be used to purchase plain cow's milk, fresh and tinned fruit and vegetables, fresh and tinned pulses, and infant formula based on cow's milk. Those living in Scotland can access support through Best Start Foods.
A statement on the Morrisons website said: "Did you know that you can easily use your NHS Healthy Start prepaid card right here at Morrisons? This card provides vital weekly funds for eligible low-income families and pregnant women."
Morrisons, headquartered in Bradford, was established in 1899 by William Morrison, starting as an egg and butter stall. Prior to 2004, its stores were predominantly in the north of England, but expanded after acquiring Safeway.
