Internet personality Joe Sugg has helped drinks giant Coca-Cola launch its campaign to decide where the annual Christmas truck will appear in the UK this year. Voting opens today (Tuesday, October 20) to give towns across the country the chance to be considered for a special visit from the Coca-Cola truck in November and December.
On the Coca-Cola Truck Tour, the Christmas vehicle will attend several locations with its canopy of twinkling festive lights, transforming each area into a magical winter wonderland. Visitors to the Christmas truck will be able to enjoy festive games, win exclusive Coca-Cola merchandise and refresh with an ice-cold Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke.
Research shows festive wish list
The vote has launched after new research commissioned by Coca-Cola revealed that more than four in five people across Great Britain (82%) wish their local town felt more festive at Christmas. Christmas lights and decorations top the festive wish list, chosen by three quarters of people, followed by Christmas markets or fairs at 65%. Half of people surveyed say a lively and welcoming town-centre atmosphere is one of the things that makes a place feel Christmassy.
YouTube and influencer Joe Sugg voted for Corsham because he went to school there and lots of his friends still live there, who would love to visit the Coca-Cola Christmas Truck and create magical memories. Now Sugg is encouraging people across Great Britain to vote for a town they believe should be considered for a visit from the Coca-Cola Christmas Truck.
Campaign aims to spread festive joy
Launching the vote this week, Christmas fan Sugg said: “Christmas feels most special when there is something everyone can enjoy together. I’m excited that people across Great Britain can vote for a town where the Coca-Cola Christmas Truck could add even more festive sparkle – whether that means more things to do, a new reason for friends and families to come together, or simply an unforgettable dose of Christmas magic.” He added: “Now is the time to get involved and vote for the town you would most like the Truck to visit.”
Charlotte Butt, Senior Brand Manager at Coca-Cola Great Britain, said: "Allowing fans to vote for the next truck stop is all about spreading joy and inspiring the nation to celebrate the communities that help them thrive. The Coca-Cola Christmas Truck has created memorable festive moments in communities across Great Britain for many years, and this year people can help choose where it goes next by voting for a town that needs some extra festive cheer."
How to cast your vote
To have your say, visit the Coca-Cola website from October 20 and cast your vote by midnight on November 3. Voters must meet the stated age and eligibility criteria, and full terms and conditions will be available on the voting page.
