A social media influencer has ignited a firestorm of criticism after proudly displaying a £300 grocery shop that included £11 raw milk and a £44 'all-purpose' cleaner, all while bemoaning the current cost of living.
The video, which quickly went viral, was branded as 'ridiculous' and 'completely out of touch' by hundreds of viewers who are struggling with the highest inflation rates in decades. The haul, intended to last a week, featured a number of premium, niche products that many argued were far from essential.
The Viral Haul: A Breakdown of Extravagance
Among the most criticised items were multiple bottles of raw milk, priced at a staggering £11 each, and a single bottle of eco-friendly cleaning solution costing £44. The influencer justified the cleaner's price by stating it was for a 'purpose,' a comment that particularly riled audiences.
Other items in the trolley appeared to be organic, specialty, or artisan products, which carry a significant price premium compared to standard supermarket alternatives. The total cost starkly contrasts with the average UK weekly food shop for a family, which is significantly lower.
Public Backlash: 'A Slap in the Face'
The reaction on social media was swift and severe. Commenters flooded the post, accusing the influencer of being detached from the financial realities most Brits face.
One user wrote, "Complaining about the cost of living while spending £44 on cleaner is a slap in the face to families who are genuinely worried about feeding their kids." Another added, "£11 for milk? Love to live in your world. My entire weekly budget wouldn't cover your cleaning products."
The incident highlights the growing tension between the curated world of social media influence and the stark economic pressures of everyday life in Britain.
The Growing Chasm of Perception
This episode is seen as a classic example of a perceived 'influencer bubble,' where the financial constraints of ordinary consumers are not fully understood or acknowledged. As energy bills, mortgage rates, and food prices continue to soar, displays of perceived extravagance are increasingly met with anger and frustration.
It raises questions about the responsibility of influencers and the authenticity of their content when connecting with an audience experiencing a genuine cost of living crisis.
