Shoppers are only just discovering the secret behind the stubborn sticker on Imperial Leather soap bars. The distinctive red and gold label, which remains firmly attached even as the soap wears down, has a practical use beyond branding.
According to the brand, the sticker acts as a built-in soap dish. When the soap is used, the sticker creates a concave surface on top. Placing the bar upside down after use allows water to drain off, preventing the soap from becoming mushy and extending its lifespan.
The revelation came after a discussion on X, formerly Twitter, where users marvelled at the sticker’s durability. One user noted, “If the relationship isn't as strong as that sticker on Imperial Leather soap, I don't want it.” Another asked, “How does the sticker stay on Imperial Leather bars of soap right to the end?” A third explained the intended use, which was later confirmed by Imperial Leather.
A spokesperson for the brand told Mail Online: “When the soap is used, the sticker will make and keep the top surface, where the sticker is on, concave. After use, the soap is supposed to be upside down. The concave surface will help water run out from the bar and minimise the touching surface on a soap tray.”
Imperial Leather soaps are available at Poundland, with a pack of four costing £2.
