Elemis has expanded its popular pro-collagen cleansing balm range with a new body version, priced at £45. The original face balm, known for its melt-in texture and effective makeup removal, has been adapted into a shower gel format, retaining the same core ingredients including padina pavonica algae, which is claimed to hydrate and stimulate collagen production.
The brand asserts that the body cleansing balm provides 24-hour skin hydration even after rinsing, based on a 33-person clinical trial. A separate 120-person study found that 96% of users agreed the product cleanses without leaving skin feeling stripped or dry. However, the small sample size of the clinical trial raises questions about the robustness of the hydration claim.
Collagen, a key buzzword in skincare, is essential for skin firmness and elasticity, but its production declines with age. Whether a wash-off product can effectively combat visible signs of ageing remains to be seen. The balm promises a unique texture transformation from balm to milk to foam, which has generated interest among beauty enthusiasts.
First-hand reviews are pending, and the product's performance in real-world conditions will determine if it lives up to its predecessor's reputation. Elemis's move into body care reflects growing consumer demand for luxurious, multifunctional cleansing products.
