A blind taste test of 29 supermarket Easter eggs has revealed that the quality of Easter chocolate is generally worse than chocolate available at other times of the year, according to a review by Nicholas Jordan. The test, which included foil-wrapped eggs suitable for hunting, featured products from major brands and was conducted with six adult reviewers and a three-year-old child. The adults scored each egg on taste and texture, while the child simply ate the chocolate without judgment.
The Ferrero Collection Chocolate Wafer Eggs (100g, $9.30) emerged as the top performer, praised for their wafer, whole-hazelnut centre, ganache, and high chocolate quality. The reviewer noted that while these eggs are expensive, they cost only slightly more than the average egg price and are significantly cheaper at Aldi compared to major supermarkets. However, concerns were raised about whether the eggs would survive the rough handling of an Easter egg hunt.
Koko Black Milk Little Eggs (150g, $19.99) were described as 'unambiguously chocolate' with a high cocoa solid content of 34%. Despite receiving positive comments for being the first egg that tasted like real chocolate, none of the reviewers voted it as their favourite. The reviewer compared it to listening to jazz at a dinner party—enjoyable but not memorable enough to talk about the next day.
Hugos Hazelnut Cream Mini Eggs (100g, $4.49) from Aldi were noted as one of the few eggs that did not try to mimic chocolate but instead succeeded as a cereal candy. The reviewer remarked that many Easter eggs were unrecognisable as chocolate, but this product was an exception where the lack of chocolate flavour did not detract from the enjoyment.
The overall conclusion was that Easter egg chocolate is often inferior to regular chocolate, with many products tasting waxy or like compound chocolate. The test also highlighted the higher cost of Easter eggs, which typically cost 13% more by weight than regular chocolate blocks from the same brands. Despite some decent options, the reviewer expressed relief that the ordeal was over, a sentiment shared by the adult participants—though the three-year-old enjoyed every egg.
