e.l.f. Cosmetics has partnered with RED Driving School to offer the chance to win 10 hours of driving lessons. The campaign, called e.l.f. Plates, aims to support UK learner drivers.
Campaign Details
The brand explains on its website: "Learning to drive is e.l.f.ing hard. That's why e.l.f. has partnered with RED Driver Training to give away thousands of free driving lessons to grip the skill that lasts an e.l.f.ing lifetime." Shoppers can enter between July 8 and July 30 without needing to buy anything. Winners will receive 10 hours of driving lessons with RED Driver Training.
Power Grip Primer
e.l.f. Cosmetics is known for its Power Grip Primer, priced at £11 for a 24ml tube. The gel-based, hydrating primer is designed to smooth skin and grip makeup for long-lasting wear. It is suitable for oily, dry, and combination skin, and contains hyaluronic acid. The non-comedogenic formula does not clog pores.
One fan said: "Best primer hands down, I have ever used. My makeup lasts a lifetime when I use the primer." Another user noted: "This is quite literally the best primer I have ever owned... I quite literally look like I have 0 pores when I use this primer."
Some users found the primer sticky at first, but noted it blends well. One reviewer said: "Not my favourite, I just don't like the feeling and it's super sticky and cold." Another commented: "It is quite sticky at first, but you can't notice it once it is blended, and it really keeps your makeup on."
Setting Spray
The Power Grip Dewy Setting Spray, also £11, is a bi-phase formula with aloe, hyaluronic acid, squalane, and green tea seed oil. It has over 13,000 reviews and a 4.7-star rating. One customer said: "It's so lightweight on your face and really does lock everything in to make it last all day and night." Another added: "e.l.f. Cosmetics Power Grip Dewy setting spray is one of the best and affordable setting sprays that I have used."
Some users were less impressed, with one stating: "I didn't notice a big difference and how it makes my makeup last longer than other setting sprays."
