The January sales have delivered a major win for beauty enthusiasts, with significant price cuts on the highly sought-after Dyson AirWrap hair styling tool. For those who missed out on the coveted gadget at Christmas, the new year has brought impressive discounts across several models.
Where to Find the Best Dyson AirWrap Deals
As of Thursday 01 January 2026, retailers have slashed prices on multiple versions of the iconic styler. The Independent's beauty writer, Lucy Smith, confirms that while the AirWrap typically sees reductions of £50 to £100 throughout the year, the current January sales offers are particularly noteworthy. She advises that the brand-new coanda 2x model is unlikely to be discounted so soon after release.
Substantial Savings on Key Models
One of the standout offers is on the Dyson AirWrap Origin multi-styler in copper nickel. Originally priced at £399.99, it is now available for £299.99 at Dyson.com, representing a saving of £100. This model provides access to Dyson's signature, damage-minimising airflow technology for creating bouncy curls and soft waves, albeit without the smoothing attachments found on newer versions.
A more substantial discount can be found on the Dyson AirWrap i.d. multi-styler and dryer with diffuser. This set, which includes attachments like a wide-tooth comb and a large round volumising brush, has been reduced by £150 at Very.co.uk, now costing £329.99 down from £479.99. Beauty journalist Elena Chabo praised the diffuser attachment in her review, noting it made styling curly and coily hair quicker and easier.
Furthermore, Johnlewis.com is offering an £80 discount on the Dyson AirWrap i.d. straight and wavy hair styler with presentation case, bringing the price down to £399 from £479. This kit includes the brand's flyaway smoother, which uses the Coanda effect to tame frizz.
Expert Insight on the Sales
Lucy Smith, who has been The Independent's beauty writer since July 2024 and has tested multiple generations of the AirWrap, uses her expertise to identify which post-Christmas deals offer genuine value. With over five years of experience covering major sales events, she highlights these January reductions as some of the best opportunities to invest in the innovative hair tool without the premium price tag. Other retailers including Boots are also participating in the sale event.
For shoppers seeking a high-end styling solution that dries and styles hair simultaneously, the January sales present a prime opportunity. The discounts on the Origin and i.d. models make Dyson's advanced technology more accessible, whether you're after polished straight styles, defined curls, or voluminous waves.
