Domino's has unveiled an ice cream inspired by its renowned garlic and herb dipping sauce. The quirky concoction is created by manually stirring the savoury dip into locally sourced dairy ingredients from Devon. Customers can even opt to have their cone served with a drizzle of the dip itself.
Public reaction in Brighton
The pizza brand dished out the treat on Brighton seafront to see if beachgoers would trade their usual scoop for this sweet-and-savoury delight.
Sunseeker, Chiandra Mistry, wasn't impressed, saying: "Oh no, it's got garlic taste in it." But she added: "You know who would love this? My daughter. She likes garlic."
Social media buzz
While some die-hard garlic and herb fans were also sent the ice cream to try at home, @cissyjones commented on social media, saying she “thought this might be an April Fools prank, but it’s not April” and was surprised as it “actually lasts like garlic... oh guys it is! It smells like garlic.” Fans had split opinion with @lydiagracexoxo commenting “Gorgeous I will defo have to try”, while another creator @emiiyjade admitted “I’m really not sure about this…”
Previous quirky creations
A spokesperson for Domino's said: "Our dip has become a bit of an icon in its own right, with customers finding all sorts of creative ways to enjoy it over the years. This summer, we thought we'd go one scoop further and take it somewhere completely unexpected."
The invention is the latest from the pizza producers, which previously crafted a garlic and herb flavoured chocolate egg, the ‘Shirtiette’ - shirts made from serviette material for messy matchdays, and a Pepperoni Passion inspired perfume released before Valentine's Day last year.
Heatwave promotion
In the wake of the latest heatwaves sweeping the UK this summer, Domino's is giving people the chance to win their own tub of the contentious creation to try and help the nation beat the heat. This comes as both May and June saw record-breaking temperatures, with May hitting 35.1°C, surpassing the previous record of 32.8°C set back in 1922. On 26th June, temperatures reached highs of 37.7°C, overtaking the previous June record of 35.6°C set in 1957 and 1976, with the Met Office predicting another potential heatwave hitting in late August.
