Vue cinemas have announced a significant price cut, reducing tickets to £4.99 per showing at 22 locations across the UK. The 'Every Film Every Day' offer applies to all 2D films, regardless of release date, every day of the week.
The discounted rate is available at selected Vue cinemas nationwide, though additional charges may apply for 3D films, IMAX screenings, and VIP seating upgrades. A 75p booking fee is also added for online and telephone reservations.
This move follows similar initiatives by rival chains Cineworld and Odeon, which offer monthly membership cards for unlimited visits at £17.90 and £17.99 respectively. Vue's price cut aims to challenge the perception that cinema trips are expensive.
Current popular films include the new Fifty Shades movie, releasing on Friday, and the Winston Churchill biopic The Darkest Hour. The offer is expected to be particularly popular during half term and Valentine's Day.
