Supporters of singer Chris Brown have been left frustrated and out of pocket, with many claiming they are still waiting for orders from his clothing brand weeks after making purchases. The controversy centres on the recent launch of his Nami Frequency Low Top sneakers.
Promised Products Fail to Arrive
The 36-year-old artist, who is the co-founder and creative director of The Auracles, launched the much-hyped sneakers last month. Priced at $125 and described as the 'most anticipated footwear drop,' the shoes are made from soft, high-grade foam designed to mould to the wearer's foot. They are sold exclusively through The Auracles, the label Brown founded in 2022 with CEO John Dean.
Despite Brown's continued promotion of the line on his social media channels, a growing number of customers allege their orders have not been shipped or delivered. The brand's official Instagram account has become a hub for complaints from disgruntled fans.
A Torrent of Customer Complaints
Angry comments have flooded the brand's social media. One customer warned others, 'Don't buy, they never come.' Another detailed, 'Bruh y'all have yet to ship my slides, socks and keychain I ordered almost a month ago… nor respond to any of my emails.'
The delays appear to span several months, with one person alleging, 'I ordered in October, still nothing and no responses either.' Others expressed regret for not checking reviews first, with one stating, 'I wish I would have read the comments before purchasing.' A simple, plaintive question from a sixth customer summarised the issue: 'Sooo… like… when will my shoes arrive?'
Brand Promises Versus Reality
The situation presents a stark contrast to the brand's stated values and promises. The Auracles' website says it was founded in Los Angeles through a mutual interest in art and design and exists to 'bend time and space to our desires.'
However, its delivery pledges are currently under scrutiny. The website states that standard delivery takes between five and seven business days. It also offers free domestic shipping, though the qualifying spend amount appears contradictory on the site. For international free shipping, customers must spend over $300.
Beyond the problematic sneakers, The Auracles' range includes slides for $95, children's versions for $30, boots available for pre-order at $228, and socks and keychains priced at $28. The Daily Mail has contacted representatives for both Chris Brown and The Auracles for comment on the delivery failures.
