Jemma Solomon, sister of TV presenter Stacey Solomon, has announced the closure of her business, The Label Lady, after six years of operation. The 37-year-old entrepreneur broke down in tears as she shared the news with her 863,000 Instagram followers, describing it as a 'scary decision' but one she believes is for the best.
Jemma, who received financial backing from Lord Alan Sugar, said the business had a 'struggle year' following an 'amazing run'. She and her husband Lee will be letting their employees go to focus on their family, including their three children Darcy, 12, Mila, 10, and Hudson, seven. The couple live in a four-bedroom renovated house in Dagenham.
In an emotional video, Jemma admitted she doesn't know what comes next but wants to be more present for her children. 'I would like to be there for them a little bit more in a way that I haven’t been able to be since they were little,' she said, fighting back tears. 'Maybe it is a selfish decision on my behalf, but I would like to give it a go.'
Jemma assured followers that her staff are 'well looked after into 2026' and will remain until the last day. The business will stay open before Christmas for queries, followed by a clearance sale in January. She ended with a positive note: 'I’m just so proud of everything we’ve done and I know change is scary... I really embrace it.'
