Chipotle is trialling a new happy hour promotion, offering a single taco with any protein for $2.50 at select restaurants in the US. The deal, available weekdays from 2pm to 5pm local time, runs until June 2 at locations in Orlando and Tampa, Florida, and Kansas City, Missouri and Kansas.
The discounted taco, which usually costs between $3.50 and $4.80, is only valid for in-restaurant orders. Add-ons such as guacamole, queso blanco or extra protein incur additional charges. The promotion is part of the chain's 'Power Up at Chipotle' campaign, which aims to offer customers a quick snack using real ingredients.
Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle, said in a statement: 'As more guests turn to restaurants for snacks, we’re looking at how Chipotle can fit into those moments. When many snacks rely on artificial ingredients, Chipotle offers a different kind of boost—real food made without shortcuts.'
The happy hour test follows recent changes to Chipotle's rewards programme, including non-expiring loyalty points with an annual qualifying purchase of at least $5, and new redemption options such as a 50% discount on a single meal. The chain has also expanded its Zipline drone delivery service in North Fort Worth, Texas, with orders delivered within a three-mile radius for a $2.99 delivery fee plus a capped 15% service fee.
