For many, the most soothing part of the day is the ritual of removing makeup, and a high-quality cleansing balm can transform this task into a moment of genuine skincare indulgence. These rich, solid formulas melt into a nourishing oil upon contact with dry skin, effortlessly dissolving everything from waterproof mascara to long-wear foundation. Far gentler than abrasive wipes, they offer a chance for a calming facial massage while ensuring skin is left thoroughly cleansed and hydrated.
How We Tested the Top Cleansing Balms
Our beauty experts incorporated a wide range of cleansing balms into their nightly routines to provide a thorough, real-world assessment. Each product was rigorously evaluated on several key criteria: its efficacy at breaking down makeup, how it left skin feeling afterwards, the quality of its scent, and its overall value for money. The testing aimed to identify which balms truly deliver on their promises, catering to diverse skin types and budgets.
The Best Cleansing Balms of 2024
From affordable high-street finds to luxurious spa-in-a-jar experiences, here are the standout cleansing balms that impressed our testers this year.
Best Overall: Naturium Purple Ginseng Cleansing Balm
Priced at £21 for 88ml, this fragrance-free balm is a superb all-rounder. Its silky, lightweight texture melts quickly into an oil, making short work of stubborn makeup without any risk of irritation. Suitable for all skin types, it offers a sensorial experience without compromising on gentle, effective cleansing.
Best Budget Buy: Elf Holy Hydration! Makeup Melting Cleansing Balm
Proving that great skincare doesn't have to be expensive, this balm costs just around £11 for 110g. Formulated with hyaluronic acid, ceramides, and peptides, it provides a nourishing cleanse that rivals far pricier counterparts. It creates excellent slip to dissolve makeup and leaves skin feeling supple and clean.
Best for Heavy Make-up: Farmacy Beauty Green Clean Makeup Meltaway Cleansing Balm
This cult favourite, at £24 for 50ml, transforms from balm to oil to a milky lather. It efficiently breaks down the heaviest makeup and sunscreen, and is gentle enough for the eye area. Enriched with papaya enzymes and moringa extract, it leaves skin hydrated and with a healthy-looking glow.
Best Luxury Cleansing Balm: Reome Three Suns Balm
For those seeking a premium experience, this £55, 110ml tube offers a unique, fluid creme-balm texture. Created by a former beauty journalist and acupuncturist, its gentle yet effective formula is perfect for both morning and evening use, leaving skin soothed and refreshed.
Best for Glowing Skin: Wildsmith Skin Active Repair Nourishing Cleansing Balm
Inspired by the botanicals of the Heckfield estate, this £55, 100ml balm is a true luxury treat. With a blend of sweet almond oil, shea butter, and argan oil, it smells divine and effectively dissolves impurities, leaving the complexion noticeably brighter and glowing.
Best for Dull Skin: Beauty of Joseon Radiance Cleansing Balm
A fantastic mid-priced option at approximately £16 for 80g, this fragrance-free balm contains rice bran extracts. It cleanses thoroughly without stripping the skin or causing irritation, and comes with a handy scoop for hygienic application.
Best for All Skin Types: Elemis Pro-Collagen Cleansing Balm
An iconic product in a yellow tub, this balm costs £49 for 100g. Its rich, buttery texture and spa-like fragrance make cleansing feel indulgent. A small amount melts makeup instantly, and skin is left soft, smooth, and subtly radiant after use.
Final Verdict on Cleansing Balms
Whether your priority is affordability, luxury, or targeting specific skin concerns, there is an excellent cleansing balm available. The Naturium Purple Ginseng Cleansing Balm stands as our top overall choice for its effective, gentle, and universally pleasing performance. For those watching their pennies, both the Elf Holy Hydration and the Superdrug B. Melting Cleansing Balm (an excellent pick for dry skin at under £10) deliver impressive results without straining your budget. Ultimately, integrating a cleansing balm into your routine is a simple upgrade that makes skincare feel both effective and deeply rewarding.
