As spring arrives and outdoor entertaining becomes a focus for many, the search for the ideal refreshment to complement barbecues and garden parties presents a delightful challenge. In recent times, beverages with a spicy kick have surged in popularity, with drinks like Picantes and Spicy Margaritas capturing the attention of both drinkers and social media enthusiasts.
A Bold Fusion of Flavours
Now, the renowned vodka brand Absolut has introduced a fiery new variant infused with the iconic TABASCO® sauce. This innovative spirit is already being hailed by consumers as their 'spicy Bloody Mary secret,' offering a unique blend that promises to elevate homemade cocktails. Available for purchase from Ocado at £22.70, the product is marketed as delivering the 'perfect balance of heat and flavour.'
Versatile Serving Suggestions
For those curious about how to enjoy this tipple, it has quickly gained favour among fans for creating homemade Bloody Mary cocktails, perfect for brunch gatherings. Alternatively, it can be used to craft a Spicy Vodkarita, an excellent choice for margarita aficionados. Individuals seeking a simpler option might opt for a Spicy Lemonade, which, according to a recipe on Ocado's website, involves combining a shot of the hot vodka with lemonade, a lemon wheel, and an optional chilli garnish for an extra kick.
The distinctive taste of Absolut TABASCO® stems from its combination of premium Swedish vodka and the fermented red pepper mash used in TABASCO® sauce production. This results in a smooth spirit that encapsulates the essence of the famous hot sauce in liquid form.
Consumer Reactions and Reviews
According to Absolut, the Technomic Flavor Trends Report 2020 indicates that nearly 59% of individuals aged 18 to 34 express a preference for very spicy flavours. This trend appears to resonate with reviewers of the Absolut TABASCO® vodka, which is also available on Amazon.
One enthusiastic reviewer shared, 'Spicy Bloody Mary secret. Stick 50ml over ice with Pickle House spiced tomato juice for the PERFECT spicy Bloody Mary. Be fancy with a cornichon garnish if ya want, I prefer a simple lemon slice, but that’s just me. Banging.'
Another raved, 'Superb for Bloody Marys. Bought this for Bloody Marys and perfect rate of hotness! I grew up with Cajun and various hot ethnic foods, and this is the perfect heat for the kick that Bloody Mary needs. Typical Absolut vodka smoothness with the expertly blended best of Tabasco. Make your best brunch Bloody Mary at home. Highly recommended and Bloody Marys are one of my fave drinks. There’s no other vodka for them now that I’ve tried this!'
A Note on Personal Taste
It is important to acknowledge that, as with any food or beverage, individual tastes can vary significantly. Absolut cautions that 'even spice lovers will find this too hot to handle,' suggesting that those with a sensitivity to heat might find the drink overly spicy.
One critical reviewer noted, 'Very overpowering smell of Tabasco, not worth it. You're better off buying original and making your own Bloody Mary with Tabasco. Gave my bottle away, stick to original Absolut only, but other flavours for Absolut are great. It's a great brand I love, but this was my first dislike.'
However, another consumer countered, 'Good chilli kick. It's got a bigger chilli kick than expected but makes the most amazing Bloody Mary.'
Alternative Flavoured Vodkas
For those interested in exploring other flavoured vodka options, Smirnoff's Cherry Drop Vodka is available on Amazon for £16.25 for a 70cl bottle, reduced from £19.25. Additionally, Au Vodka offers a Juicy Peach flavour priced at £34.99 for 70cl, which sounds ideal for crafting refreshing summer beverages.
Absolut TABASCO® vodka can be purchased from Ocado, Amazon, and Morrisons. It is restricted to individuals aged 18 and over, and consumers are reminded to drink responsibly.



