Celebrity Hairstylist's Affordable Toner Transforms Blonde Hair
Blonde hair enthusiasts, particularly those with dyed or lightened locks, frequently battle the frustrating emergence of brassy, yellow tones after multiple washes. Traditionally, purple shampoo has been the go-to solution to counteract these unwanted hues, but it often leads to disappointing outcomes like violet tints, grey casts, or dull buildup. However, a new product is gaining acclaim for its effective and budget-friendly approach.
Jerome Russell Bblonde Toner: A Game-Changer Under £10
The Jerome Russell Bblonde Brighten & Repair Toner, currently priced at £7.69 on sale at Superdrug from £8.69 for its Ice White shade, is making waves in the beauty community. This product is endorsed by celebrity hairstylist Jason Collier, a Key Opinion Leader for Jerome Russell Bblonde, who has worked with high-profile clients like Victoria Beckham and Sienna Miller. The toner works by brightening blonde hues, neutralising yellow and orange tones, and repairing hair damage.
Jason Collier explains why toners like this one are superior to purple shampoos: "Purple products can help counteract obvious yellow tones, but they often just sit on the surface of the hair. If they’re overused, they can leave the blonde looking dull or slightly lilac. What most people want is clarity and a clean, refined blonde that looks intentional, not masked."
How the Toner Works and Its Benefits
Unlike purple shampoos that flood hair with heavy pigment, this semi-permanent toner refines hair tone by tackling pale yellow and orange hues. Its nourishing, ammonia-free formula includes ingredients like brazil nut and avocado oils, while the JPLEX bond-building treatment mask reinforces hair damaged by bleach and heat, lifting dullness and restoring vitality.
The toner comes in three shades: Ice White for a crisp, light blonde; Vanilla for a creamy, expensive-looking blonde; and Ash for cooler tones. Currently, only Ice White is available at Superdrug. It offers dimension without violet tinges, promotes healthier-looking hair, and can last up to 16 washes.
Collier adds: "Repeated use of highly pigmented shampoos can contribute to build-up, especially on bleached hair which is already porous. That can make the surface look matte rather than reflective. A gentle toner with conditioning benefits helps refine colour while supporting the hair fibre, which ultimately removes brassy tones and gives you more shine."
Shopper Reviews and Alternative Options
Shoppers have praised the toner for its effectiveness. One five-star reviewer said: "This is awesome, totally got rid of all yellow tones in my hair, the colour is amazing." Another noted: "My hair looks refreshed and ready for my holiday. The Ice White toner works effectively to neutralise unwanted yellow and brassy tones, leaving my hair looking cooler and brighter." A third user highlighted its cost-saving benefit: "I used this to help toner and lightning my hair to save a trip to the hairdresser."
However, not all feedback was entirely positive. One three-star reviewer experienced mixed results, stating that while their hair felt less frizzy and appeared brighter, the colour change was less noticeable than hoped, leading them to prefer purple shampoo.
For those interested in purple treatments, alternatives include the Olaplex No. 4P Blonde Enhancer Toning Shampoo (£30 at SpaceNK) and the Glaze Supergloss Toning Conditioning Hair Gloss Pearl Blonde (£16 at Boots), which neutralise brassy tones with nourishing ingredients like Babassu Oil and Vitamin E.
Conclusion: A Budget-Friendly Solution for Blonde Maintenance
Overall, the Jerome Russell Bblonde Brighten & Repair Toner is celebrated as an affordable solution for maintaining blonde hair, with many users recommending it for its ability to refresh colour without harsh treatments. As one reviewer summarised: "I like how this toner got rid of the yellowness between my highlights procedure. It's gonna work even better straight after bleaching and highlighting." For longer or thicker hair, purchasing two boxes is advised for optimal results.
