Beauty columnist Sali Hughes has shared her top 30 anti-ageing serums, creams, and treatments, emphasising that while the term 'anti-ageing' is imperfect, consumers know what they're looking for. Hughes, who recently turned 50, says she is delighted to be alive and healthy, and has no desire to return to her younger years. However, she acknowledges that many people want to keep their skin glowier, smoother, and firmer for longer, and that this desire should not be seen as shameful or desperate.
Hughes deliberately omits cleansers from her list, explaining that while cleansing is vital for healthy skin, the brief contact time means anti-ageing claims are limited. She also excludes eye creams, noting that most dermatologists do not use them, and that no cream will fix loose eye bags. Makeup is also left out, as it depends on personal preference and skin type.
For those seeking professional help, Hughes recommends Klira, a service founded by consultant dermatologist Dr Emma Craythorne. It offers a thorough skin analysis and bespoke prescription skincare delivered monthly, which may be more affordable than a multi-step over-the-counter routine.
Hughes stresses the importance of sunscreen, recommending Garnier Ambre Solaire as an affordable and effective option. She also suggests using lactic acid exfoliants, such as a toner from The Ordinary, to combat dullness caused by slower cell turnover as skin matures. For hydration, she praises a Korean serum from COSRX that contains glycerin to plump and smooth the skin.
