ITV is searching for contestants from Liverpool to appear on its game show Win Win with Postcode Lottery, offering a guaranteed £1 million jackpot to one lucky participant. The show, hosted by comedians Mel Giedroyc and Sue Perkins, is produced by BE Studio from ITV and co-funded by People's Postcode Lottery.
Show Format and Prizes
Contestants play in the studio to win prizes, while viewers at home have the chance to win the same rewards. The first series featured 40 studio contestants and viewers winning dream holidays, luxury cars, and tickets to major sporting and entertainment events. The upcoming series seeks new participants from all backgrounds.
How to Apply
No quiz knowledge is required—just common sense, instinct, and nerve to make big decisions. The casting producer contacted the Liverpool ECHO to help find interested individuals. Applications can be submitted via eu.castitreach.com/ag/hellodolly/winwin/welcome.html or itv.com/BeOnTV.
According to the advert: "Win Win with Postcode Lottery is back and we are looking for fun, warm, competitive contestants from all walks of life. One contestant is guaranteed to win at least £1 million! No quiz knowledge needed – just common sense, instinct and a bit of nerve to make big decisions. Apply now! It could change your life forever."
Background
This is ITV's biggest ever ad-funded series, created by BE Studio from ITV, a full-service creative studio producing Ad Funded Entertainment (AFE). The partnership between People's Postcode Lottery and ITV has co-funded this entirely new format.



