Boots has announced it will launch on TikTok Shop this Monday, September 28, marking an 'important step' for customers. The retailer will trial selling a range of No7 skincare and beauty items on the platform.
No7 products and LIVE shopping event
The initial offering will include products from the No7 Pro Artist, Good Intent and Prime Forever collections. Additional Boots brands and lines are set to roll out in the months ahead.
To mark its TikTok Shop debut, Boots will hold a LIVE shopping event on the platform on launch day, allowing shoppers to purchase No7 items directly.
Executives comment on the launch
Paula Bobbett, Chief Digital and Data Officer at Boots, said: "Millions of people are already discovering beauty and skincare products through TikTok and the communities and creators that they trust.
"This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in a way that feels relevant and seamless to their lives.
"This is an important step in creating a more connected Boots shopping experience. It brings inspiration and purchase closer together, while giving customers the reassurance that they're buying directly from Boots, who they know and trust."
Emily Caine, Head of Beauty at TikTok Shop, said: "We are delighted to welcome Boots to TikTok Shop. The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love right in their For You Feed. Beauty is one of TikTok Shop UK's strongest and fastest-growing categories, and welcoming the UK's most iconic high street beauty destination to our platform takes that to a new level.
"We cannot wait to see them embrace new formats like LIVE Shopping to build real-time connections and create entertaining shopping experiences for a whole new generation of customers."
