Big Brother fans are convinced they have already spotted the series winner, with Rochelle winning over a growing number of viewers despite her divisive behaviour on the ITV2 show.
The reality series is now in its third week and tensions are running high. The latest House of Nothing twist has seen the housemates lose basic comforts such as beds and hot water, adding to the pressure.
Flat-pack task and breaking point
This week the housemates have been taking part in tasks to win back their items. In tonight's episode (September 29), several housemates had to build flat-pack furniture to finally win back their beds.
Last night, Frankie reached breaking point and ripped apart the ITV set in a fit of rage to retrieve his confiscated toothbrush. In the hours before, he had confessed he was feeling down and missed his partner outside.
Rochelle's reaction divides viewers
Rochelle was close to tears tonight after trying to locate 'missing' items such as her silk pillowcase and Dettol spray, leading Philip to reassure her it was "no big deal."
"You're going to make yourself sick you really are, don't worry about it," he said, before warning her she was bringing her fellow housemates down.
Despite her frequent mood swings and intense reactions to small inconveniences, many viewers have already crowned Rochelle as their winner.
"An actual ICON. Winner for sure," one viewer wrote, as another echoed: "Rochelle is so easily my winner she's f****** hilarious."
"Ohhhh I just love her," a third added, as yet another remarked: "She's just iconic! I love her. If she wasn't there it would be a very boring house!"
Accusations of copying Nikki Grahame
Another supporter shared: "Complain all you want, and threaten to get them out in the next eviction, but I will never vote out Rochelle or Johanne! Regardless them being wrong or right in whatever situation... They are carrying the show. Just wondering if they never get tired from the screaming!"
While she has a growing fanbase, her actions have proven divisive, with many accusing her of copying the mannerisms of the late Big Brother star Nikki Grahame, especially in the Diary Room.
"Nahhh, she is acting! wannabe Nikki Grahame! Nikki was iconic," one remarked. Another sceptical viewer commented: "I just feel like this is an act. It just doesn't feel genuine to me that she is that way at home." A third asked: "Why is she trying to be like Nikki Grahame?"
Big Brother airs Sunday to Thursday at 9pm on ITV2 and ITVX.