Wellness Washing: The Truth Behind Health Trends
From 'dupe' skincare to sleep tourism, discover how brands are capitalising on wellness trends while delivering questionable results. Experts reveal what consumers should really watch out for.
From 'dupe' skincare to sleep tourism, discover how brands are capitalising on wellness trends while delivering questionable results. Experts reveal what consumers should really watch out for.
Health professionals are sounding the alarm over the 'Heavy Soda' TikTok craze, where users consume baking soda drinks for purported benefits. Discover why this viral trend could pose serious risks.
Medical experts sound alarm as TikTok users mix bizarre 'cortisol-lowering' concoction containing apple cider vinegar and orange juice, warning of potential dental erosion and digestive damage.
Melania Trump's elegant suede jacket from Ralph Lauren ignites a high street fashion frenzy. Discover how the former First Lady's signature style continues to influence global fashion trends and where you can find affordable alternatives.
A senior British detective reveals the disturbing motives behind the 'Charlie Kirk' murder trend, exposing a new wave of social media-fuelled violence and copycat crimes plaguing communities.
NHS doctors are endorsing the viral 'Lazy Girl Breakfast' TikTok trend, confirming it's a nutritious, time-saving option for busy Brits. Discover why this simple meal is a GP-approved winner.
Experts warn of a surge in 'wellness washing', where brands use misleading claims about sleep, skincare, and supplements to exploit consumer wellbeing trends for profit.
Discover the revolutionary Japanese Interval Walking technique proven to boost fitness, burn fat, and improve health in just minutes a day. This simple yet powerful trend is transforming lives across Britain.
Shocking footage captures masked youths terrorising an Alabama family in a disturbing new social media 'prank'. Homeowner opens fire in self-defence, highlighting dangerous viral trend consequences.
Escape to the car-free island of Styrsö near Gothenburg for a unique wellness experience. Explore rejuvenating seaweed safaris, traditional Swedish 'bastu' steam baths, and breathtaking Nordic coastal scenery in this hidden gem of the Gothenburg archipela
TV and radio presenter Lisa Snowdon showcases her toned figure while practising yoga at a luxury wellness retreat in Vietnam. The 52-year-old star demonstrates impressive flexibility and shares her holistic health journey.
YouTube sensation Emma Chamberlain delivers a powerful, unfiltered message to her millions of fans, sharing her personal mental health struggles and advocating for radical self-acceptance to combat anxiety.
Fashion experts unveil the must-have colour for Autumn 2025. Discover why 'Spiced Apple' is set to become the season's most universally flattering shade and how to style it.
A new viral trend sees women ditching their favourite fragrances for a 'man-repellent' perfume made from pungent ingredients like garlic and vinegar to ward off cheaters and avoid unwanted advances on dates.
The 'Introvert Approved' slogan from Romo's new collection has become a surprise social media sensation, championing quiet confidence and striking a chord across Britain.
Queen Mary of Denmark champions the 'earthing' wellness trend, walking barefoot daily for its purported health benefits. Discover the science and surge behind this grounding movement.
The classic rugby shirt is no longer just for the pitch. Discover how this sporty staple has been reborn as the high street's hottest trend, with everyone from fashion editors to high street retailers embracing the look.
Stars like Sabrina Carpenter and Zara Larsson rocked the nearly naked look at the VMAs, boldly embracing the visible underwear trend despite the awards' strict policy against raunchy attire.
A UK mother was left stunned after walking in on her children attempting a dangerous viral TikTok trend involving electrical devices in the bathroom. The urgent warning for parents.
Dive into Australia's latest cultural phenomenon. We explore the rise of the 'Trad Family' movement on social media, the psychology of 'revenge quitting', and the national obsession with a single, mesmerising shade of blue that's captivating the nation.
Exclusive investigation reveals how high-end London restaurants are serving cod eyeballs and fish heads as part of a controversial new 'sustainable' dining trend, sparking fury from chefs and environmentalists.
A Michelin-trained chef's viral pasta-cutting technique has sparked a furious online debate, with traditionalists horrified by the unconventional kitchen shortcut.
Taylor Swift has sparked a major new jewellery trend with a cryptic ring worn during 'The Tortured Poets Department' rehearsals. Fans and jewellers decode the secret message.
The Duchess of Sussex has sparked a major jewellery trend with her elegant choice of a simple gold chain, as experts reveal sales have soared by 40%.
Love Island star Molly-Mae Hague sets a new comfy chic trend with her oversized grandad cardigan, sparking a shopping frenzy amongst fans and fashionistas alike.
Singles are embracing 'Shrekking' - a new dating phenomenon where potential partners are judged on their appreciation for the iconic green ogre. Discover why 'Onions have layers' is the new test of compatibility.
South Korean health authorities have issued a stark warning against a dangerous viral social media trend claiming that consuming a specific high-alcohol cocktail after a high-fat meal promotes weight loss, debunking it as a serious health risk.
A revolutionary fitness challenge blending politics and exercise has taken social media by storm. Discover how this Republican-inspired workout is transforming UK fitness routines and sparking nationwide participation.
The 'Exhausted Makeup' trend is sweeping social media, with beauty fans using cosmetics to create a stylishly drained look. Discover the origins and how to achieve the viral aesthetic.
Discover the top bangle watch deals for 2024. This season's hottest jewellery trend combines elegance with functionality, featuring picks from Gucci, Olivia Burton & more.