Olympics allows corporate venue branding for first time
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Category : Search result: football sponsorship
Australia's Giant Westpac Logo Sparks Fan Fury
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
Cycling Team Rebrands After Andres Iniesta Takeover
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal ends controversial Visit Rwanda sponsorship
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
British Museum ends tobacco sponsorship deal
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos Sponsors 2026 Met Gala
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal end Visit Rwanda deal after fan protests
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Premier League Weekend Predictions & Expert Betting Tips
Get ahead of the game with our comprehensive Premier League betting guide featuring expert analysis, top predictions, and winning accumulator tips for this weekend's fixtures.
Nigeria's Madugu: Building Women's Football Future
Exclusive interview with Nigeria's head coach Justine Madugu on transforming women's football, developing homegrown talent, and his ambitious vision for the Super Falcons.
Premier League clubs charge thousands for child mascots
An investigation reveals how top football clubs are commercialising childhood dreams, with matchday mascot packages costing families up to £1,000, raising questions about accessibility and tradition.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Earps blasts Hampton over goalkeeper exclusion
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Grenfell Athletic: Football's Beacon of Hope After Tragedy
Eight years after the devastating Grenfell Tower fire, Grenfell Athletic FC continues to honour the victims while building a remarkable legacy of community resilience and sporting ambition.
Football's Spookiest Halloween Ghost Stories
From phantom penalty takers to ghostly managers, discover the spine-tingling stories that prove football isn't just about what happens on the pitch. Ian Holloway and Don Revie feature in these eerie accounts that will make you question whether the beautif
Ex-Premier League star dumped by seventh-tier club
Exclusive: Once a Premier League regular, this former football star's career has taken an astonishing turn as he departs seventh-tier club after brief stint, marking another chapter in his dramatic fall from grace.
Cape Verde's WAFCON fairytale as South Africa face crisis
The Women's Africa Cup of Nations delivers stunning upsets as Cape Verde celebrate unprecedented success and South Africa confront coaching turmoil after shock elimination.
Sydney's Corporate Halloween: Sponsored Trick-or-Treat Debate
A Sydney suburb's Halloween transformation into a major sponsored event raises questions about the commercialisation of community traditions as corporations move in on the trick-or-treat scene.
DeSantis blocks H-1B visa sponsorship at Florida universities
Florida Governor Ron DeSantis mandates state universities to cease H-1B visa sponsorship for international students, sparking concerns about academic freedom and economic impact on Florida's tech sector.
Premier League Stars Shine in Masked Baller League Debut
Premier League legends and celebrity players dazzle in Germany's revolutionary Baller League, with masked footballers creating viral moments and thrilling fans in this exciting new football format.
Vanderbilt Stuns LSU in College Football Upset
In a stunning turn of events, Vanderbilt Commodores deliver a monumental upset against LSU Tigers, sending shockwaves through college football rankings and SEC standings.
BA ends Louis Theroux podcast sponsorship after interview
British Airways has abruptly ended its sponsorship of Louis Theroux's podcast after an interview with punk duo Bob Vylan sparked controversy. The airline confirmed immediate withdrawal from the 'Louis Theroux Interviews' series.
Sam Kerr's Emotional Matildas Return After 725-Day Absence
Chelsea superstar Sam Kerr is poised for her long-awaited Matildas comeback after nearly two years sidelined by injury, with coach Tony Gustavsson revealing the striker could make an immediate impact in Australia's upcoming fixtures.
El Clásico: Why It's Still Football's Biggest Game
Discover why the historic rivalry between Barcelona and Real Madrid continues to captivate global audiences and define club football's pinnacle in 2025.
British Airways ends Theroux podcast sponsorship over IDF remarks
Exclusive: British Airways withdraws sponsorship from Louis Theroux's Grounded podcast following incendiary comments about Israeli Defence Forces by punk musician Bobby Vylan, sparking corporate responsibility debate.
West Ham Star's Hunger Battle Fuels England Success
Exclusive insight into how West Ham United's rising England star overcame childhood hunger struggles, inspiring teammates with incredible resilience and determination on the pitch.
Hearts' Data-Driven Rise To Scottish Football Summit
Heart of Midlothian FC's remarkable journey from financial turmoil to Scottish Premiership summit reveals how strategic investment and cutting-edge analytics are rewriting football's rulebook.
Biles Tops 2025 Marketable Athletes, Maher Surprises
Olympic gymnastics legend Simone Biles has been crowned the world's most marketable athlete for 2025, with USA Rugby's Ilona Maher making a stunning breakthrough in the prestigious rankings.
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