Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
In 1968, Irish labourer Mick Meaney spent 61 days buried alive in a coffin attempting to break a world record. Discover the forgotten story of endurance and betrayal. Watch the documentary on TG4.
Donegal's Caitriona Jennings breaks women's 100-mile world record in 12:37:04, revealing how ultrarunning brings 'huge sense of achievement' and encouraging more women to try extreme distances.
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
A determined musician achieved a remarkable endurance feat by playing the trumpet continuously for 25 hours. Discover how he pushed through physical and mental barriers in this incredible story of musical perseverance.
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
Sydney Swans superstar Lance 'Buddy' Franklin opens up about his latest sporting challenge, declaring it the toughest endeavour of his entire career - and it's not on the football field.
Former F1 World Champion Jenson Button confirms his retirement from professional motorsport following the 2024 World Endurance Championship season finale in Bahrain, ending his illustrious 25-year career.
Disturbing footage emerges of a high school football match descending into violence as one player rips off an opponent's helmet and strikes him repeatedly in the head, sparking outrage and investigations.
Former F1 champion Jenson Button and his JOTA team suffer heartbreak as mechanical failure denies them World Endurance Championship glory in season finale.
BBC Radio 2 presenter Sara Cox completes London Marathon while Hollywood star Dwayne Johnson champions children's participation in endurance events for character development.
At 74 years young, Dave Obelkevich has achieved what most runners can only dream of - completing all 51 New York City Marathons. Discover the incredible story behind the longest consecutive running streak in the event's history.
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
2009 F1 World Champion Jenson Button confirms dramatic comeback to professional racing with full-time WEC drive and ambitious Le Mans 24 Hours campaign for 2025 season.
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
Professional cyclist Sofiane Sehili reveals shocking details of his 10-day imprisonment in Russia after border dispute during global tour. Read his incredible survival story.
Endurance cyclist Sofiane Sehili transforms Russian imprisonment into motivation, shattering records in Britain's most demanding cycling events with remarkable resilience.
The NCAA has been ordered to pay $18 million after a court found the organisation failed to properly warn a former American football player about concussion risks, in a landmark ruling that could reshape sports safety protocols.
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
Discover the ultimate training blueprint to dominate your next HYROX competition. From strategic workout splits to recovery protocols, learn how elite athletes achieve record-breaking times in the fitness race phenomenon.
Exclusive investigation reveals how NBA legends and modern stars became entangled in gambling controversies that threatened the integrity of professional basketball.
The granddaughter of a celebrated British Olympian has failed to qualify for a sporting event after finishing behind a transgender student, sparking a family appeal and reigniting the debate about fairness in women's sports.
Women's basketball stars secure groundbreaking salary increases and enhanced benefits in transformative WNBA agreement, marking historic progress for professional women athletes.
ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.
Discover HYROX - the revolutionary fitness competition combining running and functional exercises that's taking the UK by storm. Learn what makes this race different and why everyone's talking about it.
In a spectacular showdown at the World Triathlon Championships, Australia's Matt Hauser powered to victory while Germany's Lisa Tertsch dominated the women's race in a day of thrilling endurance sport action.
Two British adventurers complete gruelling 6-month Pacific row from South America to Australia, facing brutal final hours in their record-breaking journey across the world's largest ocean.