Cracker Barrel's White House store sparks controversy
Iconic American restaurant chain Cracker Barrel faces backlash after opening a White House-themed store, raising questions about brand identity and political neutrality in retail.
Category : Search result: brand rebranding
Victoria Beckham loses Norway trademark battle
Victoria Beckham's attempt to trademark her name in Norway has been rejected after a lengthy legal dispute with a local handball star who shares her famous moniker.
Bulldogs' new logo sparks fan backlash ahead of 2026 NRL season
The Canterbury Bulldogs' bold new emblem for the 2026 NRL season has triggered a storm of criticism from loyal fans, with many comparing the modernised design to children's cartoon characters and discount retailers.
Victoria's Secret: The shocking truth behind the brand name
Fans are reeling after discovering the unexpected origin of Victoria's Secret's famous name, debunking decades of assumptions about the lingerie giant's identity.
Netflix drops iconic 'N' logo from original content
Streaming giant Netflix quietly removes its famous 'N' logo from original productions, sparking speculation about a major rebranding strategy shift in the competitive streaming landscape.
Meghan's American Riviera Orchard: Business Strategy Revealed
The Duchess of Sussex quietly launches new lifestyle brand American Riviera Orchard while industry experts analyse her potential fashion revolution and business strategy beyond royal life.
Apple TV+ rebrands as Apple TV in streaming shake-up
Apple quietly drops the '+' from Apple TV+ in surprise rebranding move. Discover what this means for subscribers and the streaming landscape.
Meghan Markle's brand website baffles fans with error
The Duchess of Sussex's new lifestyle brand faces technical difficulties as fans discover the website domain redirects to an error page, sparking confusion and speculation about the highly-anticipated launch.
Amtrak Removes Trump's Name from Los Angeles Station
In a significant political rebranding, the US rail service Amtrak has removed Donald Trump's name from a key Los Angeles station, reinstating its original title after a controversial four-year period.
103-Year-Old Dickies Workwear Brand Sold Amid Financial Woes
The legendary American workwear brand Dickies, a staple for generations of British tradespeople, has been sold after 103 years following severe financial difficulties. Discover what led to the downfall of this global icon.
Ben & Jerry's co-founder quits over Unilever 'silencing'
Jerry Greenfield, co-founder of Ben & Jerry's, has resigned from the board, accusing parent company Unilever of systematically suppressing the ice cream brand's progressive social and environmental activism.
Gucci Hit by Major Cyber Attack, Customer Data Breached
Italian fashion house Gucci has confirmed a significant cyber attack compromising customer data. The breach, involving a third-party provider, exposed names, addresses, and contact details. The company has launched an investigation and notified relevant a
Gwyneth Paltrow Rebrands Goop With COS At NYFW
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Taylor Swift's Billion-Pound Business Empire Revealed
Exclusive insight into Taylor Swift's staggering business portfolio, from record-breaking music rights to savvy brand deals and strategic investments that have built a financial empire beyond music.
Rees-Zammit's Hair Powder Sells Out in 24 Hours
Wales rugby star Louis Rees-Zammit's new hair styling powder has flown off supermarket shelves, with Tesco reporting a complete sell-out within a day of its exclusive launch.
Jamie Laing's Family Rejected His Sweet Business
Made in Chelsea's Jamie Laing opens up about the harsh rejection he faced from his own inner circle when launching his now-thriving Candy Kittens brand, teaching him a tough lesson in business.
Royal-Approved Fashion Brand Karen Millen Up For Sale
The iconic British fashion brand Karen Millen, beloved by royalty and celebrities, is seeking new ownership. Discover the story behind the label that dressed Princess Kate and the Duchess of Sussex.
Giorgio Armani's Will Instructs Fashion Empire to Pursue IPO
The future of the Giorgio Armani fashion house is set for a radical transformation, as the legendary designer's will instructs the company to pursue a stock market listing, potentially ending decades of private, family-controlled ownership.
Nicholas Lyndhurst Relaunches Late Son's Streetwear Brand
Only Fools and Horses star Nicholas Lyndhurst re-launches his son Archie's streetwear brand, AOK, five years after his tragic death at 19, honouring his memory and creative spirit.
Next Acquires Cath Kidston in Major High Street Rescue
British retail giant Next has swooped to acquire the iconic Cath Kidston brand, saving it from administration and securing 125 jobs. The deal includes the brand, domain names, and intellectual property, but all UK stores will close permanently.
Samantha Cameron's Cefinn Fashion Brand Collapses into Administration
Samantha Cameron's luxury fashion label, Cefinn, has abruptly collapsed into administration, shocking employees and casting a shadow over the former Prime Minister's wife's business venture. The brand, a favourite of the 'Westminster Wives' set, faced ins
Samantha Cameron's Cefinn fashion brand collapses into administration
An exclusive investigation into the shocking downfall of Samantha Cameron's acclaimed fashion label, Cefinn. Despite royal endorsements and Anna Wintour's backing, experts reveal the critical missteps that led to its administration.
Samantha Cameron's Cefinn Label Acquired
The premium womenswear brand Cefinn, founded by former Prime Minister's wife Samantha Cameron, has been sold to private investment firm Level Five in a deal securing its future.
Emma Chamberlain's Multi-Million Pound Net Worth Revealed
From viral YouTube videos to multi-million pound brand deals and her own coffee company, discover how Emma Chamberlain transformed from a teenage creator into a global business mogul and style icon.
Cracker Barrel's Logo Redesign Sparks Customer Backlash
American restaurant chain Cracker Barrel Old Country Store ignites a social media firestorm with its minimalist logo redesign. Customers accuse the brand of abandoning its heritage for a bland, corporate look.
Emma Willis Breaks Silence Over £5k Giveaway Backlash
TV presenter Emma Willis has directly addressed the furious criticism she received after launching a £5,000 cash prize draw for her wellness brand, vowing to 'do better' after being accused of being 'out of touch' with fans during the cost-of-living crisi
Shaq Launches Signature Fragrance at JCPenney UK
Basketball icon Shaquille O'Neal enters the fragrance world with a bold new signature scent, 'Shaquille O'Neal', now available exclusively at JCPenney UK. Discover the superstar's foray into luxury perfumery.
Ben & Jerry's Founders Decry Unilever Spin-Off Plan
Exclusive: Ben Cohen and Jerry Greenfield condemn Unilever's decision to exclude the iconic ice cream brand from its London listing, warning it risks destroying the company's founding ethical principles.
Cracker Barrel halts remodels after customer backlash
US restaurant chain Cracker Barrel abruptly suspends its nationwide modernisation programme following a fierce backlash from loyal customers over drastic changes to its iconic rustic aesthetic.
Ben & Jerry's Sues Unilever Over Israel Operations
Unilever faces a high-stakes legal challenge from its own subsidiary, Ben & Jerry's, over the controversial sale of its Israeli business operations, testing corporate governance and ethical boundaries.
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