Budget perfume beats designer in Which? blind test
A new Which? sniff test reveals the best affordable perfume dupes that rival luxury brands, saving you money this Christmas. Discover the £25 scent that beat YSL.
A new Which? sniff test reveals the best affordable perfume dupes that rival luxury brands, saving you money this Christmas. Discover the £25 scent that beat YSL.
Boots reveals Versace Woman as its bestselling feminine fragrance for 2025. The iconic 2000s scent is now under £25, making it a perfect Christmas gift. Discover why this Y2K perfume is back on top.
The Perfume Shop is offering a 15% discount on any fragrance when you return an empty bottle for recycling. The retailer will also plant a tree for each bottle via Veritree. Act now for festive savings.
The bizarre 6-7 trend has infuriated UK parents and teachers. Discover its viral origins, why it spread, and how adult awareness is finally killing it off. Read the full story.
The Perfume Shop's Black Friday sale offers Estée Lauder's classic Youth Dew fragrance for just £17.50. Shoppers praise the 'fantastic' scent loved for over fifty years. Sale ends December 3.
Get a rare 20% discount on Penhaligon's Bluebell, the timeless fragrance reportedly worn by Princess Diana. Save nearly £30 this Black Friday 2025.
YSL's Black Opium Glitter perfume is half price this Cyber Weekend, down from £105 to £52.50. Shoppers call it 'perfect for a night out' with its sexy scent and sparkly bottle.
Looking back at turn-of-the-millennium cultural forecasts reveals surprising accuracy about digital shifts while missing podcast and AI revolutions. Discover what they got right.
Discover incredible Black Friday 2025 perfume savings on luxury fragrances from Chanel, Marc Jacobs, Tom Ford and more. Expert-curated deals with discounts up to 50% available now.
Shoppers are flocking to Boots for a 50% discount on YSL's Black Opium Over Red perfume, praised for lasting all day and smelling 'divine'. Grab the deal now!
Shoppers are 'obsessed' with the Avant Quintessence Eau de Parfum, a cruelty-free unisex scent now £31 off on Amazon. Discover the floral-amber fragrance perfect for Christmas.
A dad hilariously schools his daughter on the 'real 6-7' with a 2008 Soulja Boy throwback, offering a nostalgic moment for millennials bewildered by the new viral trend. Watch the clip now!
Get eight Kayali fragrance samples for just £2.97 after cashback. This exclusive Christmas deal lets you discover luxury scents for less than 40p each. Shop now!
Online supermarket Ocado has hopped on the viral 6-7 trend with a hilarious video, leaving many customers confused while others praise the marketing team. Discover the story behind the trend.
Discover the incredible Sentier luxury perfume advent calendar containing 24 premium fragrances worth over £1,200, now available for an astonishing 97% discount at just £35.
Discover the ultimate fragrance guide with top perfume and aftershave recommendations from industry experts. Find your perfect scent for any occasion without breaking the bank.
As temperatures drop, embrace the season with our curated guide to the warmest, most comforting fragrances that will become your signature scent through the colder months.
Avon launches limited edition Gingerbread fragrance that smells like Christmas baking. Get the festive scent before it sells out!
Budget supermarket Aldi has launched a stunning £10 pistachio perfume dupe that's causing shopping frenzy across UK stores, with customers queuing for the viral fragrance.
Discover Boots' revolutionary new fragrance store in London's Westfield White City - an immersive scent experience with exclusive brands, personalised consultations, and digital scent sampling technology.
Discover incredible discounts on luxury fragrances including Calvin Klein and Paco Rabanne perfumes, now available for just £10 each at The Perfume Shop in this limited-time sale.
Marks & Spencer revolutionises affordable luxury with their newly extended perfume line, featuring a stunning £10 dupe for Molly-Mae Hague's signature scent that's taking the beauty world by storm.
Budget supermarket Lidl is causing a stir with its new £3.99 perfume that shoppers say is a dead ringer for the iconic Juicy Couture scent. Discover how to get luxury fragrance at supermarket prices.
M&S launches spectacular perfume sale with 16 designer-inspired fragrances reduced by half. Discover dupes for popular scents starting at just £7.50 in this limited-time beauty event.
Pop icon and fashion mogul Jessica Simpson launches enchanting new perfume line inspired by cherished memories and personal milestones, marking her latest venture in the billion-dollar fragrance industry.
Discover how to acquire Giorgio Armani's sophisticated Acqua di Gioia Eau de Toilette for half price in this limited-time beauty bargain.
French luxury giant Kering offloads perfume house Creed to cosmetics leader L'Oréal in strategic €3.5 billion deal, signalling major shift in luxury market dynamics.
Discover the viral sprayable dessert trend transforming how Brits experience sweetness. From edible perfumes to calorie-conscious indulgence, this innovative approach to treats is taking social media by storm.
Taylor Swift's beloved Carolina Herrera 'Good Girl' perfume has received a stunning 50% price reduction at The Perfume Shop, making it the perfect time to smell like your favourite pop superstar.
Budget retailer Home Bargains has sent beauty lovers into a frenzy after slashing the price of luxury Prada fragrance Luna Rossa Ocean by half - now just £24.99 instead of £50.